What’s new in Intelligent Ask Amounts: AI donation amounts to fuel your campaign goals

When we first launched Intelligent Ask Amounts, we focused on a simple truth: Donors aren’t one size fits all.

But the more we’ve talked to our nonprofit partners, the more we’ve realized the challenge goes deeper.

Not only are your donors different. Your campaign goals are, too.

Why one-size-fits-all AI fundraising doesn’t cut it anymore

Imagine reaching out to Chris.

Chris has donated to your nonprofit a few times now and might be a great fit for a recurring gift. That’s one kind of campaign.

However, what if your organization is responding to a crisis?
Now, you’re running a campaign focused on raising as much one-time revenue as possible, as quickly as possible.

The way Chris gives to a recurring campaign is different from how he gives during a crisis or your year-end push. So what’s the right ask?

Chris’s giving behavior is different from Christina’s, too.
She recently heard about your cause through a Meta ad or a paid search campaign. She’s never given before, so her introduction to your mission is fresh, and your ask should reflect that.

Your donors and campaign goals are constantly changing, and default ask amounts must be personal enough to keep up. That’s why we built Intelligent Ask Amounts.

Smarter by design: The evolution of Intelligent Ask Amounts 

Intelligent Ask Amounts now adjusts your donation forms to reflect your supporters’ giving potential and your fundraising goals. Whether responding to a crisis or running a recurring campaign, you’ll always make the right ask—at the right time.

We rebuilt Intelligent Ask Amounts to give nonprofits:

• More flexibility
• More visibility
• More control

Whether you want to:

• Optimize for revenue after a crisis
• Drive conversion from lapsed donors
• Increase recurring gifts to build long-term support

You get to decide.

Simply set your campaign goals and watch Intelligent Ask Amounts personalize your donation form for every donor who lands on your donation form. 

This is what real AI-powered donation amounts look like: Flexible for your goals and personal for every donor.

Data-rich campaign visibility

We’ve also built conversion and revenue projections directly into the campaign builder. As you toggle through your Intelligent Ask Amounts settings, you’ll see the projected revenue and conversion impact change in the campaign builder.

This means you can see the projected impact of using GoFundMe Intelligence before you launch.

Post-launch, you can compare how your campaign would’ve performed with or without these AI-fundraising features enabled. Plus, campaign insights will show your campaign using Intelligent Ask Amounts alongside a projection of that campaign’s performance without Intelligent Ask Amounts.  

Nonprofit control

Nonprofits wanted more control over the ask amounts. So we built them in.

Now, you can:

• Set minimums
• Define maximums
• Add specific ask amounts (like $50 for a 50th anniversary)

This means Intelligent Ask Amounts supports your strategy and your goals. 

Here’s how Intelligent Ask Amounts works

When you open Intelligent Ask Amounts, you’ll see a new settings sidebar with options for:

• Donation frequency
• Campaign goals

Under donation frequency:

You can choose to optimize for recurring gifts. If you select that, Intelligent Ask Amounts will predict a donor’s likelihood to give monthly. Then, based on that prediction:

• If the donor is likely to give a recurring gift, Intelligent Ask Amounts will show a monthly donation form with a nudge to suggest the higher impact. 
• If they’re somewhat likely to give a recurring gift, Intelligent Ask Amounts will show a one-time form with a nudge to suggest the higher impact of a recurring gift.
• If they’re not likely to give a recurring gift, Intelligent Ask Amounts will show a one-time form. 

This means you can maximize recurring gifts without losing out on one-time revenue. 

Under campaign goals:

You can choose to optimize for:

• Revenue: This presents donors with higher ask amounts to maximize total giving 
• Conversion: This presents smaller ask amounts to lower friction and increase donor count

Recommended settings based on your goals

Here’s how to configure Intelligent Ask Amounts based on your campaign objectives:

Goal #1: Raise short-term revenue (like crisis response, year-end)

• Donation frequency: Show one-time first
• Campaign goal: Optimize for total revenue

Goal #2: Acquire new donors (like Giving Tuesday, paid ads)

• Donation frequency: Show one-time first
• Campaign goal: Optimize for conversion rate

Goal #3: Grow recurring giving (like a recurring campaign launch)

• Donation frequency: Optimize for monthly gifts
• Campaign goal: Balance revenue and conversion

Once you launch, donors will see a personalized donation form based on your campaign’s unique settings. Then, you can track the projected impact of your settings in the campaign builder and campaign insights.

What makes Intelligent Ask Amounts different?

Not all AI ask strategies are created equal. Here’s how Intelligent Ask Amounts compares to other AI ask tools, like Fundraise Up and Funraise:

1. Campaign goal flexibility

Most predictive ask tools fall short because they don’t dynamically adapt based on your campaign goals.

Others might generate an ask amount based on session data and offer other modular features that may support specific goals, but they don’t let you optimize based on a unified goal-based strategy, whether running a:

• Recurring campaign
• Crisis appeal
• New donor acquisition campaign

Intelligent Ask Amounts is built to adapt to your campaign strategy and goals.

You choose the strategy—recurring gifts, one-time revenue, or conversion—and your donation form adjusts in real time.

2. Data quality and breadth

Intelligent Ask Amounts is powered by data from 190 million donors and over $40 billion raised on GoFundMe and GoFundMe Pro.

That’s scale no other AI-powered ask tool can match. 

3. Proof you can see

While other platforms publish anecdotal case studies about how their AI-powered ask tools perform, GoFundMe Pro has actually tested Intelligent Ask Amounts across over 6 million donor sessions and published its results publicly on the Research Hub.

So if you want real impact, backed by real results, you can see exactly how AI fundraising is working, not just hope it is.

AI fundraising that adapts in real time 

Intelligent Ask Amounts brings the power of machine learning into the moments that matter, helping you personalize every campaign for your donors and your goals.

Whether your goal is reach, revenue, or retention, you’re in control—with GoFundMe Intelligence to back you up.