GoFundMe Pro vs. Fundraise Up: Which fundraising platform is right for your nonprofit?

This blog reflects our perspective at GoFundMe Pro and is based on publicly available information as of January 2026. Features, pricing, and outcomes may vary across organizations and over time.

Choosing the right digital fundraising platform is a critical decision for any nonprofit. With online giving now central to fundraising success, platforms must deliver consistent performance, scale with growth, and keep pace with donor trends. 

At the same time, nonprofit teams face pressure to do more with less: Lean staff, limited technical resources, and rising expectations for personalization and performance mean tools need to work harder and smarter.

GoFundMe Pro and Fundraise Up are two widely discussed platforms in the nonprofit space, each with a distinct approach to digital fundraising. This comparison outlines how each platform works and the tools they offer to help you make informed decisions based on your goals, scale, and strategy. 

Fundraise Up overview

Fundraise Up provides tools for online giving. According to its website, it offers:

• Checkout: Solutions marketed to remove donation experience friction and support increased conversion and online giving 
• Campaign pages: Pages designed to unlock greater giving
• AI optimization: Optimizations built to right-size ask amounts and help upgrade donors
• UI elements: Prebuilt checkout and interface elements intended to support conversion

GoFundMe Pro overview 

At GoFundMe Pro, conversion-optimized direct giving is just the starting point. Our focus is on helping organizations improve their overall fundraising yield and meet their specific campaign goals consistently, whether that’s driving more first-time donations, increasing total revenue, or building lasting donor relationships that compound value over time. 

We prioritize:

• Control and flexibility to tailor fundraising experiences that reflect their unique mission, brand, and strategy, helping build and maintain trust
• Multiple campaign types and fundraising motions that engage and retain a wider network of supporters
• AI-optimized donation forms that can be configured to support the goals organizations set, whether that’s improved revenue, conversions, or recurring support
• Access to new donors, not only higher conversions from existing traffic
• Reach within GoFundMe’s broader giving ecosystem of 200M+ (as of January 2026)
• Responsible use of data and intelligence informed by one of the largest fundraising ecosystems, especially as AI becomes more prevalent
• Compatibility across teams, tools, and tech stacks as organizations grow and evolve

Platform comparison 

Conversion

Where GoFundMe Pro shines

GoFundMe Pro delivers conversion-optimized donation pages out of the box, with intuitive forms and checkout flows informed by 15 years of industry experience.

Beyond the donation page, GoFundMe Pro looks at the entire supporter journey, from first interaction through long-term stewardship.

GoFundMe Pro donation pages are designed to drive results and make giving easier. They include:

• Optimized donation forms built on insights from $40B raised through our platform (as of January 2026)
• Simplified, guided flows that accelerate checkout
• Built-in insights from scaled A/B testing 
• Data from our community of over 200M
• Embedded giving, so supporters can complete their gifts without leaving your site
• Personalized ask amounts powered by AI that adjusts your donation forms to reflect supporters’ giving potential and your fundraising goals

Rather than starting from scratch, nonprofits can put these trusted elements to work immediately. GoFundMe Pro’s donation page templates incorporate all these optimizations, allowing teams to quickly personalize, brand, and launch campaigns with confidence.

Expanding the donor funnel beyond the donation form

Beyond seamless donation forms, GoFundMe Pro provides additional opportunities to attract and engage supporters from the start, including:

• Story-driven, on-brand campaigns that feel true to your organization
• Easy ways to give more than once in a single visit with Giving Cart
• Various campaign types that encourage supporters to engage beyond a single transaction
• Peer-to-peer fundraising solutions that provide supporters with more opportunities to engage on the channels they already use, creating opportunities for them to connect with your cause and each other
• Built-in social proof that helps inspire giving and build momentum, like progress metrics, activity feeds, and impact tiles

Importantly, this breadth doesn’t come at the expense of brand or personalization. With GoFundMe Pro, nonprofits stay in control. Organizations can tailor their fundraising experiences and define success on their terms. 

For example, Intelligent Ask Amounts, our AI-powered donation amounts, can be optimized for conversion, recurring giving, or total revenue, depending on what matters most to your strategy.

And because meaningful performance gains require scale, GoFundMe Pro continuously tests and validates what works across our community of more than 200 million. These large-scale, statistically significant experiments inform platform innovation and are shared transparently through the GoFundMe Pro research hub, giving nonprofits clear insight into the why and how behind our decisions.

AI in fundraising

Where GoFundMe Pro shines

GoFundMe Pro takes an expansive and intentional approach to AI in fundraising.

In addition to personalized ask amounts, GoFundMe Pro allows nonprofits to define a goal, such as:

• Increase revenue
• Boost conversion rates
• Grow recurring giving

GoFundMe Pro’s AI then optimizes campaigns in service of that goal. This level of precision is only possible because it’s fueled by the right data. 

GoFundMe Intelligence leverages one of the world’s largest fundraising datasets, spanning a global community of over 200 million and more than $40 billion raised. 

Across all models, enabling Intelligent Ask Amounts increased recurring conversion rates by an average of 5.15%. When optimized specifically for revenue, the lift increased to 7% relative to control.

By publishing these findings in our research hub, GoFundMe Pro reaffirms its commitment to the responsible and transparent use of AI—an increasingly important consideration for nonprofits navigating donor trust and data ethics.

Platform capabilities

Where GoFundMe Pro shines

GoFundMe Pro is built to support multiple fundraising motions, without sacrificing strength in direct giving.

In addition to an optimized donation flow, our platform supports:

• Peer-to-peer fundraising
• Live and virtual events
• Social integrations, including Meta

Built for discovery

GoFundMe Pro helps organizations grow by reaching new supporters where they already are and increasing discoverability beyond owned channels.

That reach shows up in real ways. In 2025 alone, 155,000 people started a fundraiser for a nonprofit on GoFundMe, including 85,000 first-time organizers stepping up on an organization’s behalf. 

Charity was also the fastest-growing category on our platform in 2025, by number of fundraisers created year over year—a signal that when people want to support nonprofits, many turn to GoFundMe.

These donations, along with all donor and transaction details, are consolidated in one place on your GoFundMe Pro dashboard, providing a seamless view for fully integrated reporting. This makes it easy to engage and nurture new supporters without extra administrative work.

Built to invest deeply across the entire funnel

Delivering this combination of reach, performance, and reliability isn’t accidental. It requires sustained investment and a depth of expertise that few platforms can match. 

With hundreds of engineers and product experts across GoFundMe, we can dedicate deep focus to direct giving while simultaneously investing at the same level in peer-to-peer, events, data, infrastructure, and security. 

Pricing

Per Fundraise Up’s publicly listed pricing as of January 2026, it charges a transaction-based fee (currently stated as 4%).

GoFundMe Pro takes a different approach, understanding that nonprofits aren’t one size fits all, and neither are their pricing preferences. We help you pick a plan that works for your fundraising today, with the flexibility to scale as your goals change. 

Choosing your platform for today and the future

The best fundraising platforms help you grow in ways that align with your mission, audience, and long-term goals. That means supporting your current strategy while providing the flexibility to adapt as fundraising evolves, pairing performance with reach, intelligence with transparency, and conversion with donor trust.

GoFundMe Pro is built for nonprofits with:

• Complex, diverse, or evolving fundraising strategies
• Goals to grow overall fundraising yield, meet specific campaign targets, and nurture lasting donor relationships
• A need for flexibility, control, and adaptability over time
• Priorities around branding and storytelling to build and maintain trust
• A desire for intelligence, reach, and performance to work together, not in isolation

Ultimately, choosing the right platform isn’t just about features: It’s about finding a partner who values your donor relationships as much as you do, and can grow with you over time. 

Request a GoFundMe Pro demo today and discover how we can support your organization every step of the way.

Copy editor: Ayanna Julien