12 Giving Tuesday email templates
In 2024, Giving Tuesday raised a record-breaking $3.6 billion in the U.S., a 16% increase over 2023. More than 36 million people took part in the day’s events, including 18.5 million participants who made financial contributions, 12.9 million participants who gave goods, and 9.2 million participants who volunteered.
To make the most of this momentum, nonprofits need a communication strategy that engages supporters before, during, and after Giving Tuesday. By combining data, storytelling, and timely asks, organizations can spark generosity that extends well beyond a single day.
Email remains one of the most powerful fundraising tools, accounting for nearly one-third of all online revenue. That means well-crafted, well-timed appeals can make a significant difference.
To help you maximize results, we’ve created 12 sample email templates to guide your outreach leading up to, on, and after Giving Tuesday. Whether activating your entire network, mobilizing peer-to-peer fundraisers, or deepening ties with recurring donors, these examples will help you write emails that drive action.
General communication emails
Replicate the following messages to drum up support from your entire fundraising community. The emails in this section follow a countdown approach that not only builds anticipation but also creates natural touchpoints with supporters.
10 days prior
- When: 10 days before Giving Tuesday
- Who: All supporters
- What: Announce your Giving Tuesday campaign. Explain the purpose of the day, share your fundraising goals, and highlight the impact you aim to make. Encourage recipients to spread the word and provide an option to give early.
- CTA: Donate Now
Subject: Mark Your Calendar—Giving Tuesday Is Almost Here!
Hi [First Name],
We’re excited to share that this year we’re joining the global generosity movement of Giving Tuesday on [date]. Our goal is to raise $[goal amount] to [briefly describe purpose/impact]. With your support, we can [explain the change your campaign will create].
Want to get a head start? You don’t have to wait until Giving Tuesday—you can give today and help us build momentum.
[Donate Now button]
And don’t forget to share our campaign with your friends and family so they can join in, too!
Thank you for being part of this community,
[Your Nonprofit]
7 days prior
- When: 1 week before Giving Tuesday
- Who: All supporters
- What: Remind supporters the big day is coming. Mention any matching gift challenges and encourage them to spread the word and follow you on social media for updates.
- CTA: Donate Now
Subject: One Week to Go—Double Your Impact on Giving Tuesday!
Hi [First Name],
Giving Tuesday is one week away! This year, we’re working toward raising $[goal amount] to [cause/impact]. The best part? Thanks to a generous donor, every gift will be matched up to $[match amount].
Follow us on [social platforms] for real-time updates and start spreading the word—together, we can make a big difference!
[Donate Now button]
Thank you for helping us get ready for a record-breaking Giving Tuesday,
[Your Nonprofit]
1 day prior (Cyber Monday)
- When: 1 day before Giving Tuesday
- Who: All supporters
- What: Send a reminder to give tomorrow. Reinforce matching gift opportunities and encourage supporters to share with friends and family.
- CTA: Donate Now
Subject: Tomorrow’s the Big Day—Giving Tuesday Is Almost Here!
Hi [First Name],
Tomorrow is Giving Tuesday, and we can’t wait to see the generosity unfold. Our goal is to raise $[goal amount] for [cause/impact], and with your support, we know it’s possible.
Don’t forget: Gifts will be matched up to $[match amount], so your impact goes twice as far.
Spread the word with friends and family and get ready to make tomorrow a day to remember!
[Donate Now button]
With gratitude,
[Your Nonprofit]
Day-of email series
First email
- When: Early morning on Giving Tuesday
- Who: All supporters
- What: Announce that Giving Tuesday is here and rally supporters to donate. Tie specific amounts to tangible impact if possible.
- CTA: Donate Now
Subject: Giving Tuesday Is Here—Make Your Gift Today!
Hi [First Name],
The wait is over—Giving Tuesday is here! Join the millions around the world in celebrating generosity by making a gift to [organization/cause].
Every $[gift amount] helps [impact example]. Your gift today will help us reach our goal of $[goal amount] and make [describe change].
Let’s start strong—donate this morning and set the pace for a powerful day of giving!
[Donate Now button]
Thank you,
[Your Nonprofit]
Second email
- When: Midday on Giving Tuesday
- Who: Contacts who haven’t donated yet
- What: Share progress toward your goal, highlight any matches still available, and encourage participation.
- CTA: Donate Now
Subject: We’re Halfway There—Help Us Keep the Momentum Going!
Hi [First Name],
We’re making incredible progress! Thanks to early supporters, we’ve already raised $[amount raised] toward our Giving Tuesday goal of $[goal amount].
But we’re not done yet—will you help us keep the momentum going?
Every gift brings us closer to [impact statement]. If you’ve already donated, thank you! Please consider sharing our campaign with your network so others can join in.
[Donate Now button]
With appreciation,
[Your Nonprofit]
Third email
- When: Evening of Giving Tuesday
- Who: Contacts who haven’t donated yet
- What: Ramp up urgency for the final hours. Use a progress bar or remaining match funds if possible.
- CTA: Donate Now
Subject: Last Chance—Giving Tuesday Ends Tonight!
Hi [First Name],
There are a few hours left in Giving Tuesday—and we’re so close to our goal of $[goal amount]. Will you help push us over the finish line?
Your gift of $[amount] will [impact statement], and with limited time left, every donation truly counts.
Don’t wait—join us before midnight and make your Giving Tuesday gift today.
[Donate Now button]
Together, we can make this a record-breaking Giving Tuesday,
[Your Nonprofit]
One day after
- When: 1 day after Giving Tuesday
- Who: All supporters
- What: Thank and celebrate your community. Share the total raised and its impact.
- CTA: Follow Us (on social media)
Subject: Thank You for an Incredible Giving Tuesday!
Hi [First Name],
Thanks to your generosity, we raised $[total amount raised] on Giving Tuesday! These gifts will [explain the tangible impact].
We’re so grateful to our community for coming together and making this day such a success.
Want to stay involved? Follow us on [social platforms] to see the impact unfold and to join us for future opportunities to make a difference.
[Follow Us button]
With heartfelt thanks,
[Your Nonprofit]
Peer-to-peer fundraising emails
Peer-to-peer campaigns are another powerful way to boost your Giving Tuesday results. The sample emails below will help you recruit and motivate fundraisers in the weeks leading up to the event. Use them as is or adapt them to strengthen your communication strategy.
3 to 4 weeks prior
- When: 3 to 4 weeks before Giving Tuesday (once your campaign is ready to launch)
- Who: Core supporters (past fundraisers, volunteers, board members, key evangelists)
- What: Invite your most dedicated supporters to join as fundraisers before opening the campaign more widely. This early momentum helps set the stage for success and shows others that your campaign already has traction.
- CTA: Start a Campaign
Subject: Be Among the First to Lead Our Giving Tuesday Campaign!
Hi [First Name],
We’re thrilled to announce that we’re participating in Giving Tuesday on [date]—and we’d love for you to be one of the first to help us launch our campaign.
As one of our most dedicated supporters, you know how much impact this community can make when we work together. By starting a personal fundraising page, you’ll inspire others to join in and help us reach our goal of $[goal amount].
Your early involvement will create the momentum we need to encourage even more people to take part.
[Start a Campaign button]
We can’t wait to see the difference you’ll make,
[Your Nonprofit]
2 weeks prior
- When: 2 weeks before Giving Tuesday
- Who: Wider fundraising community (excluding those already recruited)
- What: Open campaign participation to your broader network. Share your goals, highlight early success from core supporters, and encourage more people to launch fundraising pages.
- CTA: Start a Campaign (primary) + Donate Now (secondary)
Subject: Join Our Giving Tuesday Fundraising Team!
Hi [First Name],
Giving Tuesday is two weeks away, and our community is already building momentum! Early fundraisers have raised $[amount raised so far], and we’d love for you to join them.
Our goal is to raise $[goal amount] to [impact statement]. By creating a fundraising page, you’ll be part of a team effort to make real change this Giving Tuesday. Not ready to start a page? You can still support the campaign by making a donation today.
[Start a Campaign button]
[Donate Now button]
Thank you for being part of this movement,
[Your Nonprofit]
1 week prior
- When: 1 week before Giving Tuesday
- Who: All fundraisers
- What: Provide coaching and tools to help fundraisers succeed. Share sample emails, posts, and outreach tips to help them feel confident about asking for support.
- CTA: Ask for Support Today (links to fundraiser login/dashboard)
Subject: Your Fundraising Toolkit for Giving Tuesday
Hi [First Name],
Thank you for stepping up as a fundraiser for our Giving Tuesday campaign! With one week to go, now’s the perfect time to start reaching out to your network.
Here are a few ways to get started:
- Send 5 emails to close friends or family asking for their support.
- Post once on social media this week with a link to your fundraising page.
- Share why you’re fundraising—your personal story will inspire others to give.
We’ve also created sample posts and messages you can copy and paste into your outreach: [link to toolkit or attach examples].
Log in to your fundraising dashboard now to share your page and ask for support today:
[Ask for Support Today button]
Let’s make this the most impactful Giving Tuesday yet!
[Your Nonprofit]
1 day prior
- When: 1 day before Giving Tuesday
- Who: Supporters who haven’t started a fundraising page
- What: Encourage them to donate, even if they’re not fundraising. Show them they can still play a meaningful role.
- CTA: Donate Now
Subject: Tomorrow Is Giving Tuesday—You Can Still Make an Impact!
Hi [First Name],
Giving Tuesday is tomorrow, and our fundraising team is ready to go! Even if you haven’t set up a fundraising page, you can still be part of this movement by making a gift.
Every dollar brings us closer to our goal of $[goal amount] and helps [impact statement]. Together, we can create something amazing.
Don’t wait—make your gift today and help us start strong tomorrow!
[Donate Now button]
Thank you for being part of our community,
[Your Nonprofit]
Day-of email series
On Giving Tuesday, you can use the same day-of general communication templates (morning, midday, evening) to rally your whole community.
In addition, send regular progress updates directly to your fundraisers every hour or two to keep them motivated and energized. Share amounts raised, celebrate milestones, and remind them how their efforts help advance progress toward your goal. Below are some brief example updates for your supporters running peer-to-peer fundraisers.
Early morning (kickoff)
Subject: We’re Live—Let’s Do This!
Giving Tuesday is officially here! Thanks for stepping up as a fundraiser—you’re leading the charge! Share your page this morning to set the pace. Every early gift builds momentum.
[Share Your Page button]
Let’s make this the most impactful Giving Tuesday yet!
[Your Nonprofit]
Mid-morning
Subject: Amazing Start—Keep It Rolling
We’ve already raised $[amount so far] toward our goal! Your efforts are making a real difference. Post your fundraiser link again now—friends are more likely to give when they see you’re active today.
[Share Again button]
Let’s make this the most impactful Giving Tuesday yet!
[Your Nonprofit]
Noon
Subject: Halfway There—Let’s Push Together
We’re halfway to our Giving Tuesday goal! Keep the momentum going by sending a quick text or email to 3 friends. Personal outreach works best today.
[Log In & Share button]
Let’s make this the most impactful Giving Tuesday yet!
[Your Nonprofit]
Mid-afternoon
Subject: You’re Making Waves!
Because of fundraisers like you, we’ve reached [percentage of goal amount]% of our goal! Take a moment to thank those who’ve given and remind your network there’s still time to join in.
[Log In to Fundraising Page button]
Let’s make this the most impactful Giving Tuesday yet!
[Your Nonprofit]
Evening (final push)
Subject: Only a Few Hours Left!
The finish line is in sight—we’re $[amount] away from our goal! One more share could inspire a last-minute gift that helps us cross it. Let’s finish strong together.
[Make Your Final Push button]
Let’s make this the most impactful Giving Tuesday yet!
[Your Nonprofit]
Use Giving Tuesday email templates to help reach your fundraising goals
Giving Tuesday is more than a single day. It’s an opportunity to spark generosity, strengthen relationships, and inspire lasting support for your mission. By planning ahead, tailoring your outreach, and using templates like the ones shared here, you can maximize your results on the big day and carry that energy into the weeks and months that follow.
GoFundMe Pro makes it easy to bring all these elements together to help you make the most of the day. Connect with us today to learn more.
Copy editor: Ayanna Julien
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