4 ways to build converting and mobile-optimized fundraising pages

Time is one of your nonprofit’s most valuable resources, and your donation pages must make the most of it. Each campaign deserves a page tailored to your brand, built to perform effectively, and created efficiently. GoFundMe Pro’s mobile-responsive, easy-to-build pages through Campaign Studio bring this reality to life.

With most donors now giving on a mobile device, your online fundraising strategy must prioritize accessibility. In fact, 28% of U.S. adults are smartphone-dependent, with no other form of internet access. This makes mobile fundraising crucial for reaching supporters where they are. 

GoFundMe Pro’s mobile-friendly campaigns help you deliver a seamless giving experience that boosts supporters’ confidence in your mission and your nonprofit’s revenue. Read on to discover four simple ways to optimize your campaign for mobile fundraising success.

1. Focus on your biggest fundraising opportunities

Every nonprofit has big moments, whether it’s building a base of recurring giving donors, planning year-end appeals, or bringing people together during annual fundraising events. With Studio, you can build the right page for each fundraising idea in minutes.

Studio is a next-generation fundraising tool that makes it simple to launch and customize your fundraising campaigns. Its no-code, drag-and-drop editor lets you design branded giving campaigns that look great and convert, while giving supporters a smooth and secure checkout.

Plus, Studio makes it easy to connect with donors on their mobile devices by:

• Using impact tiles to show how different gift amounts support your mission
• Previewing and editing your page in mobile view to see what supporters will experience
• Putting key content, like your donation form or story, at the top of the mobile layout
• Uploading high-quality images that display well on any device
• Dragging and dropping elements directly into mobile-optimized layouts
• Adding background images to mobile sections for a strong visual impact
• Offering one-click checkout with prefilled digital wallets, like Apple Pay, and autocomplete fields for a fast, easy giving process

With these tools, Studio helps you create personalized campaigns that stand out in crowded inboxes and social feeds, keeping donors engaged across every device.

2. Leverage embedded donation forms

Your website is often your most-visited online page. By embedding your donation forms, supporters can give directly on the page that inspired them without leaving your site. This experience keeps donors focused and helps you reach your fundraising goals faster.

Studio’s embedded forms are user-friendly and easy to set up. Plus, for WordPress users, the Studio plug-in makes installation even faster. After a one-time setup, you can place your campaign on multiple pages or sites while controlling layout, branding, and functionality.

Supporters benefit from multiple ways to give, including:

• Credit card, ACH, PayPal, Venmo, and mobile wallets
• Recurring giving and donor-covered fee nudges to encourage larger gifts
• In-line donation options tailored for partner sites while maintaining your branding at checkout 

Embedded forms also connect with analytics and tracking tools, helping you see how donors interact with your pages.

3. Stick with what works

With Studio, you don’t have to start from scratch for every campaign. The platform gives nonprofits access to prebuilt templates, intelligent tools, and customizable layouts to help you save time, stay consistent, and plan ahead for future fundraising campaigns.

When looking for ways to stay adaptable and appeal to a mobile audience, keep these tips in mind.

Create year-round campaigns

By leveraging ongoing campaigns, you can keep the momentum toward your goals without having to put the effort into launching something brand new. Just remember to keep your fundraising pages relevant by updating content, messaging, images, and goals in real-time. Staying current helps your nonprofit fundraising adapt to new opportunities.

Jump-start your next campaign

Studio offers prebuilt templates designed for specific needs, including:

• Recurring giving programs
• Crowdfunding campaigns
• Segmented appeals or virtual drives
• Annual giving days and quick-response campaigns
• Year-end campaigns
• Gift or program catalogs

Each template comes with layouts focused on your main ask, default messaging, and preset elements. Tested and optimized based on continuous A/B testing across thousands of nonprofits, these configurations help you get started with a setup that already works. Plus, the templates are fully customizable, allowing you to match your brand and audience.

Save time and get inspired

Studio gives you tools and inspiration to make campaign creation faster and smarter. Whether looking for design ideas, branding consistency, or copy that converts, it helps you work more efficiently. 

Browse the Inspiration Hub to see successful campaigns from other nonprofits and get ideas for layouts, messaging, and calls to action.

4. Let supporters help you find new donors and raise more

Your supporters can be one of your most powerful tools for expanding your reach and increasing donations. By empowering them to share your campaigns across mobile platforms, you can tap into new networks and make your fundraising efforts even more effective.

Encourage sharing and social proof

Add features like progress bars and activity feeds to your donation or thank-you pages. These elements provide social proof and extra motivation for donors to share your campaign on social media, helping attract new supporters and expand your impact.

Personalize your calls to action

Use your thank-you page to guide donors toward the next step. A personalized message can encourage supporters to increase their commitment to your nonprofit by:

• Sharing your campaign
• Signing up for recurring giving
• Exploring other giving options
• Attending your next in-person live event
• Joining a volunteer day
• Subscribing to your newsletter

Leverage our first-of-its-kind Meta integration

With our Meta integration, supporters can easily share your campaigns on Facebook and Instagram, helping reach new donors and boost online giving by:

• Extending your campaign’s reach through supporters’ networks
• Increasing engagement with visual updates, progress bars, and clear calls to action
• Encouraging giving from friends and family who may not have discovered your organization otherwise
• Standing out in social feeds with polished, first-to-market sharing tools
• Accessing rich donor data and insights from funds processed exclusively through GoFundMe Pro

Claim your Nonprofit Page on GoFundMe

Your Nonprofit Page on GoFundMe serves as a central hub for your organization, making it easier for supporters to find, donate, and fundraise on your behalf.

Key benefits include:

• Discoverability: Help new supporters find your nonprofit through the GoFundMe community and your search engine optimized page, expanding your reach to audiences at a time when donor acquisition is more competitive than ever.
• Donor insights: Access donor management data for all donations to help your team better understand supporter behavior and engagement.
• Credibility and trust: Showcase your mission, programs, and impact to build confidence and encourage giving.

Your Nonprofit Page also makes it easier for your team to manage campaigns, onboard supporters, track activity, and harness supporter-led fundraising to grow your reach and strengthen relationships.

Create mobile-friendly campaigns to engage supporters where they are

Meeting your supporters where they are is essential for acquiring potential donors, keeping them engaged, and building long-term relationships. By designing campaigns with a seamless giving process, you ensure your story comes across clearly and your supporters have an effortless path to give.

With Campaign Studio, you can launch campaigns that perform, not conform. Built-in tools like Intelligent Ask Amounts and customizable fields, along with easy social sharing, help you create a conversion-optimized experience for every visitor. The result? Our giving platform data shows that campaigns launch 81% faster, helping you see real impact sooner.

Take your mobile fundraising to the next level by streamlining your campaign creation and engaging donors today with GoFundMe Pro.

Copy editor: Ayanna Julien