NEW: Your playbook to 10x donor lifetime value

Request a demoGet demo

Category: Data, analytics, & reporting

Google Tag Manager

Overview

Connect GoFundMe Pro with Google Tag Manager (GTM) to manage analytics, advertising, and conversion tracking tags across your fundraising experiences. With GTM support, nonprofits can deploy and manage tracking configurations more efficiently without relying on extensive developer resources.

How nonprofits use Google Tag Manager and GoFundMe Pro

  • Manage analytics and marketing tags across fundraising campaigns
  • Support advertising, conversion tracking, and reporting initiatives
  • Deploy tracking updates more efficiently across digital fundraising experiences
Lightbulb icon

A great fit for

Great for nonprofits looking for more flexibility in managing analytics and marketing tracking across fundraising campaigns.

Frequently asked questions

  • Organizations must have an active Google Tag Manager account and a published GTM container before configuring the integration with GoFundMe Pro.

  • Yes. GoFundMe Pro supports Google Tag Manager (GTM) to help organizations manage analytics and marketing tracking across fundraising experiences.

  • Organizations commonly use GTM to manage analytics tags, advertising pixels, conversion tracking, remarketing tools, and other marketing or reporting scripts across fundraising experiences.

  • Yes. If your organization previously enabled GoFundMe Pro’s native Google Analytics integration, we recommend disabling it after implementing the Google Tag Manager (GTM) integration to avoid duplicate data tracking. Organizations can continue tracking GA4 events through tags configured within GTM. Additional setup instructions are available in the implementation documentation.

Additional information

Google Analytics

Overview

Connect GoFundMe Pro with Google Analytics 4 (GA4) to better understand supporter engagement, fundraising performance, and conversion activity across your digital campaigns. With native GA4 support, nonprofits can make more informed decisions about fundraising strategy and donor experiences.

How nonprofits use Google Analytics and GoFundMe Pro

Nonprofits are more data-driven than ever, using insights from collection and analysis to power smarter online fundraising decisions.

With this integration, teams can:

  • Track supporter engagement and fundraising conversion activity
  • Better understand campaign and donation performance
  • Use analytics insights to optimize digital fundraising strategies
Lightbulb icon

A great fit for

Are looking to up-level their data-informed fundraising strategies.

Frequently asked questions

  • Google Analytics 4 (GA4) is Google’s modern analytics platform designed to help organizations better understand user engagement and conversion activity across digital experiences.

  • Yes. GoFundMe Pro offers native support for Google Analytics 4 (GA4) to help organizations track fundraising performance, supporter engagement, and campaign conversion activity.

  • If you already have GoFundMe Pro’s GTM integration, you should avoid adding a GA4 measurement ID in the Apps & Extensions page. The two solutions have scripts that conflict with one another, which negatively impacts data flowing into your GA4 dashboard.

    Instead, you should add a GA4 tag to your GTM container. Once you have this tag in place, follow these steps to import custom variables, tags, events, and triggers tailored to GoFundMe Pro’s campaigns. Additional steps are recommended for e-commerce tracking with GTM’s GA4 tag.

Additional information