Google Analytics
Track conversions on your GoFundMe Pro campaign pages with the Google Analytics integration.
Overview
Connect GoFundMe Pro with Google Analytics 4 (GA4) to better understand supporter engagement, fundraising performance, and conversion activity across your digital campaigns. With native GA4 support, nonprofits can make more informed decisions about fundraising strategy and donor experiences.
How nonprofits use Google Analytics and GoFundMe Pro
Nonprofits are more data-driven than ever, using insights from collection and analysis to power smarter online fundraising decisions.
With this integration, teams can:
- Track supporter engagement and fundraising conversion activity
- Better understand campaign and donation performance
- Use analytics insights to optimize digital fundraising strategies
A great fit for
Are looking to up-level their data-informed fundraising strategies.
Frequently asked questions
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Google Analytics 4 (GA4) is Google’s modern analytics platform designed to help organizations better understand user engagement and conversion activity across digital experiences.
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Yes. GoFundMe Pro offers native support for Google Analytics 4 (GA4) to help organizations track fundraising performance, supporter engagement, and campaign conversion activity.
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If you already have GoFundMe Pro’s GTM integration, you should avoid adding a GA4 measurement ID in the Apps & Extensions page. The two solutions have scripts that conflict with one another, which negatively impacts data flowing into your GA4 dashboard.
Instead, you should add a GA4 tag to your GTM container. Once you have this tag in place, follow these steps to import custom variables, tags, events, and triggers tailored to GoFundMe Pro’s campaigns. Additional steps are recommended for e-commerce tracking with GTM’s GA4 tag.
Additional information
See what's possible with Google Analytics
Connect GoFundMe Pro to the platforms your team relies on and make every donor interaction count.