Google Tag Manager
A tag management system to manage JavaScript and HTML tags used for tracking and analytics.
Overview
Connect GoFundMe Pro with Google Tag Manager (GTM) to manage analytics, advertising, and conversion tracking tags across your fundraising experiences. With GTM support, nonprofits can deploy and manage tracking configurations more efficiently without relying on extensive developer resources.
How nonprofits use Google Tag Manager and GoFundMe Pro
- Manage analytics and marketing tags across fundraising campaigns
- Support advertising, conversion tracking, and reporting initiatives
- Deploy tracking updates more efficiently across digital fundraising experiences
A great fit for
Great for nonprofits looking for more flexibility in managing analytics and marketing tracking across fundraising campaigns.
Frequently asked questions
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Organizations must have an active Google Tag Manager account and a published GTM container before configuring the integration with GoFundMe Pro.
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Yes. GoFundMe Pro supports Google Tag Manager (GTM) to help organizations manage analytics and marketing tracking across fundraising experiences.
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Organizations commonly use GTM to manage analytics tags, advertising pixels, conversion tracking, remarketing tools, and other marketing or reporting scripts across fundraising experiences.
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Yes. If your organization previously enabled GoFundMe Pro’s native Google Analytics integration, we recommend disabling it after implementing the Google Tag Manager (GTM) integration to avoid duplicate data tracking. Organizations can continue tracking GA4 events through tags configured within GTM. Additional setup instructions are available in the implementation documentation.
Additional information
See what's possible with Google Tag Manager
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