Why nonprofits are moving to Campaign Studio

Fundraising has changed. Donors expect giving to be fast and easy, but convenience alone isn’t enough. They also want to feel connected to your mission, recognize your brand, and trust that their gift will make a difference.

To meet those expectations, nonprofits need campaign tools that support how giving happens today. Yet, many teams are still working with platforms that only solve part of the problem. Some make it easy to give but leave little room for brand expression. Others offer flexibility but make campaigns harder to build and manage.

And even when those tools no longer fit, they can be hard to leave behind. Familiar systems can feel easier to keep using, even when they slow teams down or limit what’s possible.

Campaign Studio from GoFundMe Pro doesn’t require making trade-offs. You can launch high-performing, brand-aligned campaigns with confidence, knowing every page is optimized for conversion based on insights from a community of more than 200 million and over $40 billion raised.

Below, we’ll cover what modern campaign-building looks like with the right technology and how Studio helps nonprofits create, update, and iterate campaigns for every audience and moment.

Built on what works, at a scale you can’t replicate alone

Meaningful campaign optimization requires time, resources, and enough donor activity to know what actually works. Many nonprofits don’t have the capacity to do this alone. Studio changes that.

Powered by an experimentation engine that tests new experiences at consumer scale across millions of donors, GoFundMe Pro quickly identifies what works. Once results reach statistical significance—typically in a matter of hours—improvements are rolled into Studio.

And because the platform keeps improving, the advantage compounds over time: Nonprofits that switched to Studio saw 7.5% faster year-over-year growth on Giving Tuesday, demonstrating the value of a platform that gets smarter and more effective with every experiment.

What Joni and Friends achieved with Studio 
During an important year-end fundraising period, Joni and Friends used Studio to tell its story and create a special opportunity for giving. In the end, the campaign brought in 24% more gifts year over year and increased conversion by 10%.

Below are a few examples of Studio-exclusive improvements, powered by insights from large-scale experimentation and applied to every Studio campaign. That means your fundraising pages can keep improving without adding work for your team or putting performance at risk.

Intelligent Ask Amounts

Intelligent Ask Amounts goes beyond recommending the right donation amount. It uses artificial intelligence (AI) to optimize the entire giving experience based on your fundraising priorities, whether that’s encouraging larger gifts, growing recurring giving, or increasing donor participation. Those recommendations are continuously informed by insights from the GoFundMe and GoFundMe Pro communities.

The results show that personalization works. Across GoFundMe Pro campaigns, personalized ask amounts increased revenue by up to 7%. Studio lets you optimize each campaign based on your goals, whether that’s maximizing dollars raised, increasing conversion, or finding the right balance between the two. Regardless of the goal, Intelligent Ask Amounts consistently outperformed standardized suggestions.

What Children’s Cancer Research Fund achieved with Studio 
Children’s Cancer Research Fund used Studio and Intelligent Ask Amounts to create a highly branded Giving Tuesday page that reflected its mission and donor experience. The campaign significantly increased donation volume and recurring gift acquisition.

Recurring nudges

Recurring giving is one of the most effective ways to build sustainable revenue, but growing a monthly donor program often requires significant time and effort. In testing across millions of donations, presenting donors with a simple recurring giving nudge at the point of donation increased recurring conversion rates by 38%, helping more supporters choose an ongoing commitment.

That’s why GoFundMe Pro uses predictive modeling to identify donors who are more likely to become recurring supporters and presents them with a research-backed monthly giving prompt at the right moment. The result is a more-targeted, lower-friction way to invite recurring giving in the moment, without manual segmentation or follow up.

Donation grid optimization with suggested amounts

Our research found that showing donors six suggested donation amounts instead of four can meaningfully increase giving intent. That’s why we’ve applied this insight across every Studio donation page using Intelligent Ask Amounts, giving you the benefit of a layout proven to drive more donations.

We also highlight a suggested amount from the six, making it easier for donors to choose a gift without limiting their options. By surfacing more giving amounts while anchoring donors on the right one, this simple design cue helps drive more donations.

From blank page to optimized launch in minutes

Studio helps nonprofit organizations move from idea to launch in minutes with a library of proven templates. These templates are design starting points informed by real donor behavior and insights from our community. Your nonprofit can also save your best-performing campaign templates to create repeatable playbooks for future appeals.

As you build, Studio provides real-time, data-backed tips to help maximize fundraising outcomes while keeping your team firmly in control. Intelligent text suggestions generate copy informed by your nonprofit’s brand kit, voice, and campaign context.

And every recommendation is just that: a suggestion. Your team decides what to use, what to edit, and when to publish. These opt-in features are by design, allowing you to enable or disable AI-powered capabilities based on your preferences and policies.

Behind the scenes, responsive design and accessibility are built in. Create a campaign once, and it automatically adapts across mobile and desktop experiences, reducing quality assurance checks and making it easier for more donors to engage.

What Foundation Fighting Blindness achieved with Studio
Foundation Fighting Blindness cut campaign creation time from weeks to hours and grew its monthly donor base by 12% in eight months with Studio.

Design flexibility to connect donors to your brand

Every interaction with a supporter shapes how they perceive your nonprofit. When campaigns look and sound different from one another—using inconsistent colors, imagery, or messaging—it creates friction and can weaken the trust and recognition that inspire donors to give. Brand consistency is part of creating a credible donor experience.

Studio makes it easier to deliver that experience at scale. Brand kits give organizations one place to define logos, colors, typography, imagery, messaging, and tone, then automatically apply those standards across every campaign.

And with an integrated image library, you can upload your organization’s images once and reuse them across every campaign instead of starting from scratch each time. Built-in editing tools let you crop images, adjust focal points, and optimize visuals for mobile and desktop without leaving the builder.

For organizations running multiple campaigns or empowering distributed teams to create fundraising pages, this removes a significant quality assurance bottleneck. Instead of reviewing every campaign for brand compliance, teams can launch confidently knowing each experience starts with the right look, feel, and messaging already built in.

What GoFundMe Pro customers are saying

Your evergreen campaigns deserve this too

Moving older campaigns to Studio isn’t about fixing something. It’s about upgrading to a solution that continuously improves. Every campaign built on Studio benefits from ongoing optimizations, new features, and insights informed by donor behavior at scale.

Making the transition to Studio is an investment in better performance, greater efficiency, and the confidence that your fundraising experiences will keep getting stronger over time. And you don’t have to do it alone.

If you’re an existing GoFundMe Pro customer, sign up for our GoFundMe Pro Academy training session to learn how to make the switch, or enroll in our 30-minute course. If you’re new to the platform, request a demo to see Studio in action.

The campaigns that perform best tomorrow will be the ones that start improving today.

Copy editor: Ayanna Julien