12 Giving Tuesday social media templates

Giving Tuesday is the most generous day of the year for nonprofits. This global day of giving inspires millions of people to support causes they care about, and the momentum keeps building. Nonprofits and individuals raised $76.9 million through GoFundMe on Giving Tuesday 2025—16% more than the year before.

We’ve created 12 Giving Tuesday social media templates to help you build or refine your plan. These templates cover everything from the buildup to the big day, and the important follow-up afterward. You’ll find ideas for Facebook, Instagram, X (formerly Twitter), and LinkedIn to boost donor engagement and make your Giving Tuesday campaign a success.

Pre-Giving Tuesday social media posts

Your communication in the weeks before Giving Tuesday is key to building excitement. This is your chance to educate your followers about the global movement and let them know how they can participate. Use this timeline to plan your posts and get your supporters ready for an act of generosity. For a complete plan, check out our essential Giving Tuesday checklist.

1 month before

When: 1 month before Giving Tuesday

What: Introduce your audience to #GivingTuesday. Explain what it is and share how your organization will be part of it. This is a great time to look back at what you achieved last year and tease what’s ahead.

Facebook/Instagram/LinkedIn:

Black Friday and Cyber Monday are all about shopping, whereas #GivingTuesday is about giving back. This year, we’re thrilled to join forces with you on this global day of giving to [state your mission, like “support local communities with meals”]. Thanks to your generosity, we made a big impact last year. And [year] is going to be even bigger. Stay tuned for what’s next! [Link to your blog or donation page.]

X:

Last year’s #GivingTuesday was a huge success. Get ready for what we’re planning in just a few weeks. This is a day of the year you won’t want to miss. #Nonprofits #Fundraising [Link to your blog or donation page.]

2 weeks before

When: 2 weeks before Giving Tuesday

What: Remind your followers the big day is almost here. Build excitement for your fundraising campaign and share a sneak peek of what you’ve planned.

Facebook/Instagram/LinkedIn:

We’re only 2 weeks away from #GivingTuesday. Here’s a sneak peek into what we’ve been working on to make this the most generous day of the year. #OnlineFundraising

X:

Only 2 weeks till #GivingTuesday. Get ready for what’s next. #GlobalDayofGiving

2 to 5 days before: “Campaign is live” announcement

When: 2 to 5 days before Giving Tuesday

What: Announce that your Giving Tuesday campaign is officially live and encourage early donations to build momentum. This is also a good time to mention any matching gifts or planned incentives.

Facebook/Instagram/LinkedIn:

Our #GivingTuesday campaign has officially launched! This year, we’re raising $[amount] to [specific impact, like “fund our new initiatives”]. Donate now to get us started and share this post with your friends. Stay tuned for some fun surprises on the big day. [Link to your campaign donation page.]

X:

Our #GivingTuesday campaign is LIVE! Donate now and help spread the word. Every online donation helps us make an impact. #FundraisingCampaign [Link to your campaign donation page.]

1 day before

When: The afternoon or evening before Giving Tuesday

What: Create a sense of urgency by reminding everyone that tomorrow is the day to give back. Inspire generosity and make a final push before the big event.

Facebook/Instagram/LinkedIn:

#GivingTuesday is tomorrow! After all the shopping, take a moment to give back. Your support helps us [restate your mission]. Donate now and help us start #GivingTuesday strong. #GenerosityMovement [Link to donation page.]

X:

After #BlackFriday and #CyberMonday, it’s time to give back. #GivingTuesday is TOMORROW. Will you join our global movement? [Link to your campaign donation page.]

Day-of Giving Tuesday social media posts

When Giving Tuesday arrives, your social media needs to be active. The goal is to drive as many people as possible to your campaign page. Social media moves fast, so don’t be afraid to post frequently, even hourly. You need to stand out from the crowd, so get creative and use urgency to bring your community together.

Early morning kickoff

What: State your fundraising goal and include a strong call to action (CTA) that directs people to your donation page.

Facebook/Instagram/LinkedIn:

#GivingTuesday is HERE! We’re off to a great start. With supporters like you, we know we can reach our $[amount] goal in no time. Together, we can make this a successful Giving Tuesday. [Link to your campaign donation page.]

X:

#GivingTuesday is finally here! Donate now and help us reach our $[amount] goal to [specific impact]. #SocialMediaFundraising [Link to your campaign donation page.]

1 hour after your first post

When: 1 hour after your first post on Giving Tuesday

What: Share a message that focuses on the charitable feeling of the day. Create an emotional connection with a potential donor.

Facebook/Instagram/LinkedIn:

#GivingTuesday is the charitable answer to Black Friday. Once you’ve treated yourself, consider sharing the gift of [your cause] with others today! Every act of generosity counts. [Link to your campaign donation page.]

X:

A small change can make a big impact. Today, consider donating the cost of your daily coffee to fund [your cause]. #GivingTuesday [Link to your campaign donation page.]

Late morning: Progress update and storytelling

When: Late morning on Giving Tuesday

What: Share an update on how much you’ve raised. Use this opportunity to share your story: Why should people give? What is the specific impact of their online donation?

Facebook/Instagram/LinkedIn:

Thanks to your support last year, we raised $[amount] on #GivingTuesday to [specific achievement]. Let’s make an even greater impact this year. Your help makes all the difference. [Link to campaign donation page.]

X:

Last year, we [specific achievement] through our #GivingTuesday campaign. Join us to create an even bigger impact this year. #Nonprofits [Link to campaign donation page.]

Matching gift announcement

When: Any time after the morning post on Giving Tuesday

What: Announce a matching gift, if you have one, to create urgency and double your donations for a set period.

Facebook/Instagram/LinkedIn:

Great news! A generous donor is matching $[amount] in gifts. For the next 2 hours, your donation DOUBLES. Make twice the impact today. #MatchingGift #GivingTuesday [Link to your campaign donation page.]

X:

A generous donor is MATCHING all gifts for the next 2 HOURS. Your donation doubles instantly. Give now. #GivingTuesday [Link to your campaign donation page.]

Halfway-point celebration

When: Halfway to your goal on Giving Tuesday

What: Let your audience know when you’re halfway to your goal. This builds momentum and encourages new donors to help you cross the finish line.

Facebook/Instagram/LinkedIn:

You’re amazing! We’re already halfway to our #GivingTuesday fundraising goal! We’ve made serious progress, but we’re not stopping now. There’s still time to jump in and help us reach the finish line. [Link to your campaign donation page.]

X:

We’re halfway to our #GivingTuesday fundraising goal! There’s still time to donate and be part of this special day. [Link to your campaign donation page.]

Last call for donations

When: Just before the end of Giving Tuesday

What: Send out a final message as the day winds down. This is your final CTA for people to contribute to your Giving Tuesday campaign.

Facebook/Instagram/LinkedIn:

What an incredible day. We’re so close, only $[amount] away from our $[goal]. If you haven’t already, please consider supporting our mission before the day is over. #GivingTuesday [Link to your campaign donation page.]

X:

The sun sets on #GivingTuesday, but our campaign is still going strong. If you haven’t already, you can still donate now and make a difference. [Link to your campaign donation page.]

Post-Giving Tuesday social media posts

The work isn’t over when the day ends. Now’s the time to thank supporters and keep the momentum going for your end-of-year fundraising. You’ve just activated a community of new donors, so keep the conversation going.

1 day after: Say thank-you

When: 1 day after Giving Tuesday

What: Thank everyone and share the final results. Use “you” language to make your supporters feel like heroes. This is your chance to show sincere gratitude.

Facebook/Instagram/LinkedIn:

You did it! Our #GivingTuesday goal was $[amount]. With your help, we raised over $[final amount]. More than [number] individuals like you supported [your cause]. THANK YOU for making such a difference.

X:

You helped us change lives! Over [number] of you rose to the challenge, and we’re so grateful. Thank you for an incredible #GivingTuesday. #ThankYou #Nonprofits

1 week after: Look ahead

When: 1 week after Giving Tuesday

What: Reconnect with supporters a week after Giving Tuesday. These donors are likely to give again, especially as the holidays approach. Encourage them to continue supporting your mission.

Facebook/Instagram/LinkedIn:

A week ago, you helped us set a new fundraising record on #GivingTuesday. With the holidays around the corner, we’re now working toward our $[end-of-year goal]. Join us in making an even greater impact. Your support means everything. [Link to your end-of-year campaign.]

X:

Thanks to you, we set a #GivingTuesday fundraising record! Now, help us reach our $[end-of-year goal]. Will you give again to make an even bigger impact? #EndofYear #Fundraising [Link to your end-of-year campaign.]

Pro tips for your Giving Tuesday social media posts

To make your Giving Tuesday social media posts even more effective, keep these tips in mind:

• Use high-quality images and videos. Visual posts get significantly more engagement.
• Link to your donation page. Make giving easy. Use a link shortener to track clicks and other metrics.
• Go live. Use Facebook or Instagram Live to create real-time excitement. You can thank donors as donations come in or host a live Q&A session with your team.
• Encourage sharing. GoFundMe Pro’s Meta integration tools let donors share their generosity directly to Facebook or Instagram from the confirmation page. This helps you reach more people through their networks.
• Use the right hashtag. #GivingTuesday is the official hashtag. Include it in all your posts to join the larger conversation. You can also create a unique hashtag for your campaign.

Giving Tuesday social media templates FAQs

How do you promote Giving Tuesday on social media?

Post consistently in the weeks leading up to Giving Tuesday, then increase your frequency on the day itself. Mix storytelling, progress updates, and clear calls to action that link straight to your donation page.

What’s a good caption for a donation post?

Keep it short, specific, and action-oriented. Name your goal, explain the impact of a gift, and end with a direct ask, like “Donate now to help us reach our goal.”

Is Giving Tuesday only for nonprofits?

No. Giving Tuesday is open to individuals, businesses, and community groups, alongside registered nonprofits. Anyone can take part by giving, volunteering, or spreading the word.

What does “Giving Tuesday” mean?

Giving Tuesday is a global day of generosity that falls on the Tuesday after Thanksgiving—right after Black Friday and Cyber Monday. It’s a day set aside to give back through donations, volunteering, and kindness.

What are good Giving Tuesday hashtags to use?

#GivingTuesday is the official hashtag and belongs in every post. Pair it with a unique hashtag for your own campaign so supporters can find and share your posts.

With these Giving Tuesday social media templates and tips, your nonprofit will be set for its most successful Giving Tuesday yet. For more fundraising tips and tools, GoFundMe Pro has you covered. Connect with us today to get started.

For individual fundraisers running personal Giving Tuesday fundraisers, authentic storytelling can be just as powerful as polished templates. GoFundMe’s Giving Tuesday storytelling examples showcase how personal fundraisers craft emotionally resonant posts that complement a template-driven approach.