Nonprofit Pages
on GoFundMe
Inspire supporter-led fundraising and a new community of donors by opting to claim your Nonprofit Page on GoFundMe.com.
Trusted by nonprofits of all sizes
Tune in to a new channel
Reach donors searching for causes like yours in a community of 200 million.
Screens shown are for illustrative purposes only and do not represent actual campaigns or results.
Reach younger audiences
69% of Gen Z people think of GoFundMe first for online fundraising1—and now you can meet them where they are.
Supporter led. Future proof.
Make it easy for supporters to champion your cause with social sharing, birthday fundraising, live fundraising tools, and more.
Unmatched insights
Access supporter details, donation insights, and fundraiser activity to understand and deepen donor engagement.
Attract new DAF givers
Giving Funds empower donors to do all their charitable giving in one place, specifically in support of nonprofits like yours.
Reach younger audiences
69% of Gen Z people think of GoFundMe first for online fundraising1—and now you can meet them where they are.
Supporter led. Future proof.
Make it easy for supporters to champion your cause with social sharing, birthday fundraising, live fundraising tools, and more.
Unmatched insights
Access supporter details, donation insights, and fundraiser activity to understand and deepen donor engagement.
Attract new DAF givers
Giving Funds empower donors to do all their charitable giving in one place, specifically in support of nonprofits like yours.
Open new donor doors
Where supporters live and give
- Get discovered more easily by a community of people who are eager to give back.
- Boost visibility and awareness of your Nonprofit Page with optional search engine discoverability.
- Hone your strategy with insights informed by data from the world’s largest giving community.
Where donors take action
- Enable supporters to self-activate around your nonprofit quickly, easily, and at scale—with a platform powered by 200M+.
- Engage younger audiences with live fundraising tools and other modern fundraising solutions.
- Inspire fundraising for moments when people are likely to give, e.g. birthdays and memorials.
Where insights meet intelligence
- Collect valuable donor, fundraiser, and supporter insights with your verified Nonprofit Page.
- Help DIY fundraisers succeed with smart goals, AI-generated content, and built-in nudges.
- Access centralized fundraising and engagement data to drive more effective campaigns
Donors already come to GoFundMe, a place they’re comfortable and familiar with, to help others and give to causes they care about. For us, that means a growing group of active, funded donors discovering Direct Relief’s mission and giving through our GoFundMe Nonprofit Page.
Dean Axelrod
Vice President of Partnerships and Philanthropy at Direct Relief
Frequently asked questions
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How do I claim my Nonprofit Page on GoFundMe?
Only nonprofits that opt in to claim their Nonprofit Page and complete the verification process will have a public Nonprofit Page that is searchable on GoFundMe.
Visit: https://www.gofundme.com/c/charity-fundraising to start the verification process. Once your verification process is complete, you’ll receive an email with login instructions.
Your Nonprofit Page is managed via GoFundMe Pro.
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How much does a Nonprofit Page cost?
Nonprofit Pages and the management of those pages are free. Transaction fees apply only when donations are received. Donors are also invited to leave a voluntary tip, which helps support GoFundMe’s trust and safety efforts. See GoFundMe’s pricing page for details.
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How can individuals support my organization through my Nonprofit Page?
After you opt in and claim your nonprofit page, supporters can launch fundraisers on your behalf or donate with credit cards, PayPal, and donor-advised funds (DAFs). GoFundMe’s Giving Funds is our DAF solution that allows donors to connect with and support your organization.
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After opting in, where can I see all activity related to my nonprofit?
Once you opt in to claim your page and GoFundMe verifies your nonprofit, you’ll receive admin access within GoFundMe Pro. From there, you can view activity, access donor data, and make edits to your public Nonprofit Page.
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As a nonprofit admin, can I edit my Nonprofit Page?
After opting in and verifying your Nonprofit Page, you’ll be able to edit the following information:
- Name: Select from alias names. This ensures platform integrity and prevents fraudulent actions.
- Logo
- Mission Statement: Add or update up to 800 characters.
- Location: Update address details or hide the location entirely.
- Website(s): Add, edit, or remove links, including Website, Twitter (X), Facebook, Instagram, TikTok, Candid, and Charity Navigator.
- Causes: Choose to show or hide causes by selecting from categories within GoFundMe.
- Display settings: Remove your page from search results or GoFundMe entirely.
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Do I get access to my donor data?
Yes! One of the reasons we created Nonprofit Pages is to give nonprofits access to an active donor base.
After you opt in and GoFundMe verifies your nonprofit, you’ll gain access to insights on your donors and fundraisers. You’ll be able to access the following:
- Supporter contact information like names and email address. This applies to anyone who has fundraised for or donated to your nonprofit. This can be directly or via another supporter’s fundraiser, as long as they’ve opted into communications.
- Date, time, and amount of donation.
- Where donations came from, whether it’s a fundraiser created for your nonprofit or from your Nonprofit Page.
- A list of all fundraisers created for your nonprofit.
Opt in to claim your Nonprofit Page
Learn how your Nonprofit Page can help you expand your reach and tap into the a giving community of 200M.
