Peer-to-Peer fundraising: Key trends, insights, and opportunities

Drawing on three years of GoFundMe Pro data across tens of millions of donations, this report reveals how peer-to-peer fundraising helps nonprofits reach new donors, unlock meaningful revenue, empower smaller teams, and deepen community connections. It also explores the untapped opportunity to evolve beyond traditional peer-to-peer tactics, giving supporters more ways to champion your mission and helping your organization grow sustainably.