Insightful. Intelligent. Reporting.
Get a 360° understanding of your marketing and fundraising performance with GoFundMe Pro’s nonprofit reporting software.
Data from millions of donors.
Insights for every nonprofit.
Real results. Real-time.
GoFundMe Pro’s reporting software helps you understand your performance and improve it. It’s seamless, fast, and purpose-built to help your nonprofit get real-time access to donor insights.
Images are for illustrative purposes only and do not represent real campaigns, users, or results.
Analytics for the picking
Get the reporting you need at every level, for campaigns, supporters, and transactions.
AI-powered fundraising
Know what’s working and what needs adjusting with real-time performance updates.
Customizable reports
Use filters and columns to tailor your reporting for fundraising, events, marketing, finance, and donor stewardship teams.
Easy integrations
Access API-first integrations to connect seamlessly with your marketing, CRM, and analytics.
From details to impact
Pre-built and customizable
- Analyze performance for individual campaigns or multiple campaigns at once.
- Access pre-built reports for new, returning, inactive, recurring, and major donors.
- Know what’s working and what needs adjusting with quick views and real-time updates.
Donor and conversion data
- Monitor e-commerce and custom events with GTM variables, tags, and triggers.
- Access field mapping, sort & filter responses, and custom questions.
- Enhance conversion data with Google Analytics 4, Google Tag Manager, and the Meta Conversion API (CAPI) integrations.
- Seamlessly integrate with Salesforce, Nonprofit Cloud, Microsoft Dynamics, Omatic, Virtuous, Kindful, and other leading CRM solutions.
Payout reports & reconciliation
- Manage transaction data and reconcile payments/deposits from multiple processors.
- Monitor donor-covered fees for transactions to understand the impact of every gift.
- Access funds faster with daily credit card, ACH, and digital wallet cash outs.
Most things are instant in GoFundMe Pro, and we appreciate the speed of producing reports or looking up a transaction.
Courtney Cordero
Vice President of Development, YMCA of San Diego County
Frequently asked questions
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Can I export data from GoFundMe Pro into other systems?
Yes. It’s easy to export your reports as CSV files or share links with other admins for easy import into your CRM. GoFundMe Pro customers also benefit from integrations with Zapier and top CRMs for unified data and reporting.
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How do I access campaign insights?
Your campaign insights and reporting provide an at-a-glance view of your campaign’s performance in real time. You can access this tool under the “Insights” tab on your campaign overview page.
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What data can I include in my reports?
Reports can include any attribute associated with an individual or transaction. You can easily leverage canned reporting or create custom reports with specific filters and fields.
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What security and scalability measures does GoFundMe Pro have in place?
GoFundMe Pro builds security into the foundation of all our products and services.
Our comprehensive approach includes governance, continuous scanning and monitoring, and robust infrastructure. Our dedicated team receives regular training to stay updated with the latest security practices and threats.
We’re a PCI DDS Level 1 service provider that utilizes industry best practices like the OWASP Top 10. Payments are processed by third party payment processors. We use Cloudflare for protection and partner with Stripe, PayPal, and Coinbase for secure payments.
Learn more about our security here.
Know your potential
Learn how GoFundMe Pro can help your nonprofit make intelligent, informed decisions to reach your goals.