For the 13th year, Giving Tuesday brought people together from every corner of the world to champion the causes closest to their hearts.
Our platform results showcase what sets GoFundMe Pro apart: proven expertise paired with world-class giving experiences that help nonprofits elevate their brand, strengthen donor relationships, and raise more from every interaction.
This year, our community raised $76,901,871 for nonprofits and individuals, with 82% going directly to nonprofits—underscoring that mission-driven causes remain at the core of Giving Tuesday.
Trends in generosity
For nonprofits, the pressure has never been higher. Acquisition costs have jumped more than 200% since 2013, and although ad spend rose 11% last year, overall returns continue to decline—making it clear that traditional approaches are no longer enough in today’s AI-driven world.
Nonprofits must do more with less while still building real, meaningful relationships with their supporters. However, even with these challenges, Giving Tuesday continues to stand out.
In the U.S., contributions on this day have reached remarkable milestones over the past four years—$2.7 billion, $3.1 billion, $3.12 billion, and $3.6 billion, respectively—demonstrating the enduring power of collective generosity. On our platform, funds raised for nonprofits grew 16% year over year.
With this momentum, the spirit of Giving Tuesday shows no signs of slowing, continuing to fuel support for mission-driven organizations everywhere.
Why it pays to be everywhere your donors are
On Giving Tuesday, inspiration is everywhere—someone sees a friend fundraising, watches a moving video, scrolls past a cause on social media, or clicks through a nonprofit’s website. The organizations that showed up in more of those moments positioned themselves for the strongest results.
That meant meeting their community wherever they were: on social channels where discovery happens, in peer-to-peer campaigns where supporters activate their networks, on GoFundMe where people respond to urgent needs, and on your website where donors expect a seamless giving experience.
GoFundMe Pro makes that possible in one platform, so your team can engage supporters everywhere without extra effort. And this Giving Tuesday proved it: when you can be everywhere your donors are, every moment of inspiration becomes a moment of impact.
Looking forward
As we celebrate this year’s achievements, our focus remains on empowering nonprofits to create a better world. GoFundMe is dedicated to offering innovative tools that simplify, enhance, and enrich the fundraising experience.
Together, we can make a difference not just on Giving Tuesday, but every day. Let’s keep this momentum going, championing the causes that matter and turning compassion into action all year long.
Copy Editor: Ayanna Julien
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