P2P fundraising
lives here
Empower supporters to take the lead, create beautiful fundraisers, and activate their networks on GoFundMe, the platform trusted by millions.
Unmatched insights for every nonprofit
Community-led.
GoFundMe-powered.
Make it easy and empowering for supporters to mobilize their communities for greater impact. With leaderboards, coaching, smart goals, and activity tracking, GoFundMe is built for fundraiser success.
Screens shown are for illustrative purposes only and do not represent actual campaigns or results.
Empower new communities
Help your supporters champion your cause. Our P2P tools are built to increase community engagement on your website, GoFundMe, and beyond.
Raise brand awareness
Share your story, maintain brand control, and connect with your supporters—all made possible by powerful, flexible campaign builder tools on GoFundMe Pro.
Increase trust
Enable supporters to share their personal story and connection to your mission—turning every fundraiser into a trusted, authentic invitation to give.
Supporter-centric
Invite supporters to launch best-in-class fundraising experiences in seconds. Automated by GoFundMe with expert tips and coaching. Hands-off for you.
Empower new communities
Help your supporters champion your cause. Our P2P tools are built to increase community engagement on your website, GoFundMe, and beyond.
Raise brand awareness
Share your story, maintain brand control, and connect with your supporters—all made possible by powerful, flexible campaign builder tools on GoFundMe Pro.
Increase trust
Enable supporters to share their personal story and connection to your mission—turning every fundraiser into a trusted, authentic invitation to give.
Supporter-centric
Invite supporters to launch best-in-class fundraising experiences in seconds. Automated by GoFundMe with expert tips and coaching. Hands-off for you.
You know your mission.
We know supporters.
Set supporters up for success
- GoFundMe can offer insightful encouragement, coaching, tips, and next steps.
- Foster friendly competition with live leaderboards and friendly nudges.
- Help supporters amplify their reach with built-in social and text-sharing tools.
- Expand to more surfaces with fundraising templates that can be launched in a few clicks.
Maintain your brand
- Carry your branding through your campaign page and supporters’ fundraising pages.
- Send automated coaching emails that keep supporters engaged and informed.
- Create co-branded campaigns with GoFundMe to increase your reach and impact.
Deepen engagement
- Give supporters confidence they’re on the right track throughout the whole process.
- Enable supporters to easily share on any surface, with posts optimized for performance.
- Enable smart, auto-adjusted goals to raise more.
- Increase participation with fundraiser leaderboards and friendly nudges.
- Widen your reach with live fundraising tools like streaming, leaderboards, and activity tracking.
Screens shown are for illustrative purposes only and do not represent actual campaigns or results.
Screens shown are for illustrative purposes only and do not represent actual campaigns or results.
GoFundMe makes it easy for our challenge participants to connect with their networks, allowing us to expand our community and future fundraising potential.
Jay Jump
Senior Vice President, Digital Products, American Cancer Society
Calculate your P2P potential
80% of first-time time supporters make a donation through a P2P campaign, on average.1 Learn how peer-to-peer fundraising can increase your annual lift.
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Incremental first-time donors
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Incremental peer-to-peer revenue from first-time donors
Frequently asked questions
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What are the advantages of P2P fundraising?
Peer-to-peer fundraising allows individuals to share their personal stories in connection to your cause. This often resonates with people and motivates immediate action.
P2P fundraising works well with seasonal campaigns like annual giving days, endurance events, memorial campaigns, and corporate giving challenges. These timely initiatives can increase fundraising year-round.
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Why should I choose GoFundMe for P2P fundraising?
GoFundMe is constantly experimenting with and testing every part of the fundraising journey, from page designs and donation flows to engagement tactics and more. Due to our scale, we can rapidly identify and implement insights to make fundraising more effective for individuals and nonprofits. In turn, our nonprofit customers benefit from tests conducted at massive scale and subsequent innovations optimized for millions of supporters.
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What P2P tools are available for supporters?
GoFundMe Pro makes it easy and powerful for supporters to drive donations with:
- Ready-to-use fundraising templates
- Embedded videos
- Live fundraising tools
- Donation progress “thermometers”
- Mobile-optimized pages and donation forms
- Recurring gift options
- Flexible payment processing
- Employer donation matching options
- Impact blocks
- Team structures
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How can my nonprofit enhance its P2P success?
Review your current fundraising efforts, events, and campaigns to see if adding P2P campaigns could increase donations or engagement. Identify key seasonal opportunities or moments throughout the year where a peer-to-peer campaign would align with your supporters and goals.
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What security and scalability measures does GoFundMe Pro have in place?
GoFundMe Pro builds security into the foundation of all our products and services.
Our comprehensive approach includes governance, continuous scanning and monitoring, and robust infrastructure. Our dedicated team receives regular training to stay updated with the latest security practices and threats.
We’re a PCI DDS Level 1 service provider that utilizes industry best practices like the OWASP Top 10. We use Cloudflare for protection and partner with Stripe, PayPal, and Coinbase for secure payments.
Crowdfunding
Rally more support on your campaigns with tools that highlight shared goals.
Campaign templates
Maintain brand consistency and scale updates across multiple campaigns.
Crowdfunding
Rally more support on your campaigns with tools that highlight shared goals.
Campaign templates
Maintain brand consistency and scale updates across multiple campaigns.
Reach more donors with P2P fundraising
Learn how your nonprofit can raise more with P2P fundraising campaigns.
