Optimized campaign guide accelerates time to value
Fundraising tool: Campaign Studio
Test period: 04-08-2025 to 07-20-2025
Hypothesis:
The new workflow will enable customers to launch campaigns more quickly by increasing their confidence that their pages are launch-ready through a simple, step-by-step process.
Design:
Control
- Creating a Studio campaign from scratch
Test
81% faster launches
- Creating a Studio campaign with the guided workflow
Test results:
| Name | Control | Challenger | Lift |
| Time to publish | 4.3 days | <1 day | 81% faster |
| Publish same-day | 35% campaigns |  72% campaigns |  105% |
| Time to scaled impact (40+ transactions) | 24 days | 11 days | 54% faster |
Test results reached 97% statistical significance Key learnings:
After analyzing results across Studio campaigns built with and without the new guided workflow during the same time period, our hypothesis was confirmed. Campaigns using the guided workflow launched 81% faster and were twice as likely to publish on the same day. They also reached scaled donor transactions 54% faster–accelerating both time to publish and real-dollar impact.
So what: We’ve rolled this out to all GoFundMe Pro customers so more organizations can confidently launch optimized pages faster. We’re also building on this with additional ways to further streamline campaign creation, including templates and more automated branding and messaging.