Project Angel Food doubles donations at Lead With Love televised special with Campaign Studio
Mission
Project Angel Food prepares and delivers healthy meals to feed people impacted by serious illness, bringing comfort and hope every day
Challenge
Raise more at an annual Lead With Love televised special after fundraising plateaued over the past few years
Solution
Campaign Studio’s storytelling capabilities and streamlined giving experience helped Project Angel Food raise 2x year-over-year on the day of the televised special
“I’ve used a number of fundraising platforms in the past. There was very little within GoFundMe Pro that I couldn’t figure out or find the answer to on my own. Campaign Studio was so intuitive that we were able to get the Lead With Love campaign up and running much faster than in years past.”
– Brent Webster, Sr. Special Events Manager
Lead with Love results:
Over $729,000
raised
2x raised
year-over-year on the day of the televised special
65% more
night-of donors year-over-year
Rallying community support at the annual Lead With Love televised special
After the devastating wildfires swept through Los Angeles in early 2025, Project Angel Food’s sixth annual live television special, Lead with Love, took on a new meaning. The show focused on bringing the community together and uplifting neighbors during their time of need. With an all-star line-up of celebrities, performers, and musicians, the goal was to spread a message of hope and resilience.
After seeing the night-of fundraising plateau over the past few years, the Project Angel Food team knew something had to change. That’s when Brent Webster, their Sr. Special Events Manager, suggested a new fundraising platform. Already familiar with GoFundMe Pro, he recommended trying the platform to give Project Angel Food’s fundraising efforts a much-needed boost. Once the Project Angel Food team got access to their GoFundMe Pro account, they wasted no time learning the platform’s ins and outs and starting to prepare for the televised special, which was less than two months away.
The Project Angel Food team decided to use GoFundMe Pro’s Campaign Studio for the Lead With Love landing page for its storytelling capabilities. This made it easy to highlight the message, star-packed lineup, and list of sponsors, all while providing a simple way for supporters to make a gift. Whether a supporter scanned the QR code on their television screen, went to Project Angel Food’s website, or called the phone bank, all donations were routed through the Campaign Studio donation page.
Raising more with Campaign Studio
Campaign Studio’s streamlined giving experience helped donors complete their gifts faster. For donors who called in, that meant getting on the phone faster with a celebrity who thanked them for their gift. In total, Lead With Love raised over $729,000 from sponsorships and direct donations, with 65% more supporters donating on the night of the event. Both day-of donations and viewership doubled year over year.
People spend a lot of time on their phones these days. We wanted to make it as easy as possible for participants to ask for donations through the channels they already use to talk with friends and family.
Looking ahead, Project Angel Food plans to expand its use of GoFundMe Pro beyond the televised special. The team is excited to leverage Campaign Studio’s storytelling capabilities for holiday and year-end appeals, using the same engagement strategies that made this year’s Lead With Love such a success.
