Dress for Success Indianapolis eliminated hours of manual data entry with GoFundMe Pro’s Live Events

Mission

To empower women to achieve economic independence by providing a network of support, professional attire, and the development tools to help women thrive in work and in life

Challenge

Reduce manual administrative work and improve the attendee experience at their signature annual event

Solution

With GoFundMe Pro’s Live Events, Dress for Success automated guest management and CRM tracking, hosted 1,200 attendees, and exceeded fundraising targets by 19%

“GoFundMe Pro has been a game changer for a small organization like Dress for Success Indianapolis, as donations are integrated with our Salesforce CRM, eliminating hours of data entry, freeing up staff to instead focus on the women we serve.”

– Julie Petr, Executive Director

Stepping Out In Style 2025 results:

Eliminated hours

of manual data entry

1,200

attendees

19% increase

in total donation transactions year over year

Leveraging technology to enhance every event touchpoint

Dress for Success Indianapolis needed an events platform that could support its annual event from registration to Salesforce CRM tracking, while creating a meaningful and seamless attendee experience. GoFundMe Pro’s Live Events checked all of their boxes, so the team went all-in for the 23rd annual Stepping Out In Style fundraising event, which included a reception, a high-energy fashion show featuring community leaders, a mission moment paddle raise, and an after-party.

Some of the Live Events features that Dress for Success Indianapolis utilized for Stepping Out In Style 2025 included:

Pre-event registration
Pre- and post-event communication
Check-in
Group registration, which was heavily utilized by the almost 90 sponsors
Table and seating assignments

GoFundMe Pro’s Live Events has dramatically improved the way that we handle guest registration and communications for our annual fundraiser, Stepping Out In Style.

Julie Petr

Executive Director

By the end of the night, 1,200 attendees had a blast AND surpassed critical fundraising goals—with total donation transactions up 19% year over year. Thanks to the seamless integration with Salesforce, all event donation information was tracked in real time, saving the team hours of manual data entry.