How Wellspring Living increased one-time gift size and donation volume with Intelligent Ask Amounts

Mission

To join survivors to disrupt sexual exploitation and trafficking through housing, healing, and education.

Challenge

Build and update campaigns without relying on external agencies or coding knowledge.

Solution

Wellspring Living personalized suggested gift amounts for each donor, and increased both donation volume and one-time gift size.

“Because our CRM and GoFundMe Pro are fully synced, donor data stays consistent across both platforms without any manual work. I can track every donation and immediately start nurturing those relationships.”

– Libby Rice, Director of Development

Results with Intelligent Ask Amounts*:

150% increase

in donation volume

51% increase

in one-time gift size

*Based on 2026 GoFundMe Pro data

Unlocking independence with Campaign Studio

Wellspring Living used to rely on a marketing agency to create its campaigns or on colleagues with technical coding skills to customize them. When Wellspring Living decided to update its main donation page, an outside marketing firm created the template, but the team took full ownership of it.

Campaign Studio‘s no-code editor makes that kind of ownership possible. The team can now build and launch campaigns quickly and feel confident they’re starting from a high bar, whether they use GoFundMe Pro’s campaign catalog, clone one of their own high-performing campaigns, or work from a saved template. All edits are easily made in-house, without additional external help. For a lean development team, that speed helps keep branding and story consistent across campaigns.

Campaign Studio was new for me when I joined Wellspring Living, but I’ve found that it’s been easy to jump right in. I can easily make edits and all the adjustments I need for all of our campaigns.

Libby Rice

Director of Development

Personalizing ask amounts on the main donation page

On Wellspring Living’s main donation page, Intelligent Ask Amounts personalizes every donor’s suggested gift, which GoFundMe Pro’s research shows drives a 7% increase in total donation revenue on average. Instead of showing every visitor the same fixed donation array, the tool uses machine learning trained on giving patterns across GoFundMe’s platform, weighing factors like device type and campaign history to generate a tailored ask amount for each donor in real time. Once turned on, it needs no extra configuration or staff time.

Since turning it on, the team has seen a 150% increase in donation volume and a 51% increase in one-time gift size on that page. That additional support strengthens the broader mission Wellspring Living carries out year-round. In 2025, the organization’s programs directly impacted 1,206 individuals, including 13,372 nights of housing, 237 medical appointments, and 2,977 mental health sessions.

Building on momentum going into giving season

Heading into giving season, Wellspring Living plans to expand its use of Intelligent Ask Amounts, including optimizing for other goals, such as recurring donors or total revenue. The team is also planning a series of smaller events in 2027, continuing the same no-code approach that’s carried it through the past two years.

Results reflect Wellspring Living’s campaign strategy and may vary for other organizations.

Libby’s GoFundMe Pro tip:

Assign team members different access roles as your department grows. Giving one staff member ownership of a single campaign, rather than full account access, lets them run it independently while keeping the rest of your account contained and in your control.