How Ronald McDonald House Mountain West powers year-end fundraising with GoFundMe Pro
Mission
To provide essential services that strengthen families, remove barriers, and help ensure the best possible outcomes when children need healthcare.
Challenge
Ronald McDonald House Mountain West needed donation experiences that felt cohesive, on-brand, and easy for donors to use.
Solution
Using Campaign Studio, Ronald McDonald House Mountain West built more customizable campaign pages, aligned digital giving with its broader storytelling and design strategy, and tested features to improve the donor experience over time.
“What drew us to GoFundMe Pro initially was the versatility of our campaign options. We can run multiple campaigns at the same time and customize them based on our needs.”
– Kacie Pecor, Chief Development and Engagement Officer
Holiday campaign results year over year:*
23%
increase in revenue
37%
increase in average transaction size
27
percentage point increase in transactions with donor covered fees
*Based on 2024-2025 GoFundMe data and Ronald McDonald House Mountain West-provided data
A centralized approach to modern fundraising
At Ronald McDonald House Mountain West, fundraising is deeply connected to how the organization shows up for families. With GoFundMe Pro, the team can launch pages, track donations, and manage campaigns from one place. They run multiple campaigns at once, tailor pages for different fundraising moments, and create experiences that stay consistent with their brand.
The Ronald McDonald House Mountain West team approaches fundraising optimization as an ongoing process. They test features like Intelligent Ask Amounts and default fee coverage, monitor donor feedback, and adjust as needed. Mobile-first design and flexible payment options, like Apple Pay, PayPal, and Venmo, make it easier for supporters to give.
GoFundMe Pay has been really beneficial for us. We don’t have to manage accounts for every payment type, and our donors can still pay using their preferred methods.
Bringing storytelling and design into an end-of-year campaign
Already familiar with GoFundMe Pro’s other campaign types, the Ronald McDonald House Mountain West team was excited about Campaign Studio’s storytelling capabilities and more polished donor experience, so they decided to use it for their holiday campaign. The campaign aligned with the organization’s brand, website, and direct mail, helping carry a consistent story across digital and print channels.
With Campaign Studio, it’s much easier to tell the story and bring our campaigns to life in a way that feels intentional and engaging.
The results translated into greater impact for families. RMHC Mountain West saw a 37% increase in average gift size and a 23% year-over-year increase in revenue. A 27% point increase in donors covering fees helped direct more funds to care.
In 2025 alone, the organization supported 18,798 families and delivered $11.9 million in cost savings. Each gift helped provide meals, groceries, and overnight stays for families in need.
Aligning brand and mission for greater impact
The Ronald McDonald House Mountain West team is focused on evolving a more unified, recognizable brand across every touchpoint. This includes aligning their fundraising campaigns, design systems, and storytelling to create a more cohesive donor experience. As the new brand fully rolls out, they see an opportunity to further strengthen connection, consistency, and impact across their growing community.
We can easily make our campaigns feel consistent with our brand, which helps build trust with our donors.
Results reflect Ronald McDonald House Mountain West’s campaign strategy and may vary for other organizations.
Ronald McDonald House Mountain West’s GoFundMe Pro tips:
- Treat campaigns as opportunities to test. Try new features on lower-risk campaigns, learn from donor response, and adjust quickly.
- Align donation pages with direct mail, event messaging, and website visuals to build trust and create a more cohesive campaign experience.
Intelligent Ask Amounts
Make smarter asks and predict donor behavior with AI and machine learning tools.
