How Foundation Fighting Blindness reduced campaign creation time from weeks to hours with GoFundMe Pro
Mission
To drive the research toward preventions, treatments, and cures for people affected by blinding diseases
Challenge
Foundation Fighting Blindness needed a faster, more flexible way to build donation experiences that reflect specific campaigns, support recurring giving, and help the team better understand and engage supporters.
Solution
With GoFundMe Pro, Foundation Fighting Blindness can quickly create customized campaigns, track donor sources with greater clarity, and build a more intentional journey for Beacon Champions, its monthly giving program.
“GoFundMe Pro has transformed how we think about donation pages. What used to be a very transactional experience is now a true extension of our brand. We can tell richer, more complete stories—through video, imagery, and thoughtful content—all in one place. It’s no longer just about completing a donation; it’s about building a connection to our mission.”
– Chris Adams, Vice President, Marketing & Communications
Results with GoFundMe Pro:*
Reduced
campaign creation from weeks to hours
Grew
monthly sustainer base by 12% in 8 months
Received
100% of sustainers’ contact information
*Based on 2025-2026 Foundation Fighting Blindness-provided data
Limited donor insight made stewardship harder
For Foundation Fighting Blindness, every donor interaction is an opportunity to connect supporters to a deeply personal mission. Before adopting GoFundMe Pro, donation pages were built through an external consultant. This process could take days to weeks, limiting the team’s ability to respond quickly or launch timely, tailored campaigns. The team also had limited visibility into recurring donors. This made it difficult to fully understand, segment, and engage its monthly giving community.
Building flexible, data-driven campaign experiences
With Campaign Studio, Foundation Fighting Blindness brought campaign creation in-house and gained greater control over how donation pages look and function. Instead of serving as simple payment destinations, these pages now support richer storytelling with video, imagery, and integrated donation forms.
From the moment I started using Campaign Studio, the experience felt intuitive and straightforward. That ease of use has made it much easier to stay agile and keep up with everything we’re working on. I’ve been able to get campaigns up and running in hours, not days or weeks.
The team uses source codes to understand which campaigns, channels, and touchpoints drive engagement. This visibility supports more informed decision-making and ongoing campaign optimization. At the same time, Intelligent Ask Amounts personalizes donation suggestions in real time. This helps align each ask with a donor’s capacity and intent and has been shown to increase revenue by 7%.
Being able to track multiple campaigns that all lead to the same page has been a game-changer for us. Before, we didn’t have that level of visibility. Now, we can see which efforts are driving engagement and make more informed decisions about how to optimize our campaigns.
Building stronger donor relationships through visibility and storytelling
The Foundation Fighting Blindness is taking a more intentional approach to strengthening its recurring giving program, Beacon Champions, with a focus on deepening relationships with monthly donors. With GoFundMe Pro, the team now has full visibility into its sustainer base—including 100% of sustainers’ contact information—creating a stronger foundation for thoughtful growth.
This visibility enables more strategic segmentation and a more personalized donor journey centered on impact, connection, and long-term engagement. As a result, Beacon Champions grew by 12% in 8 months and is evolving into a more connected, mission-driven community.
For the first time, we really know who our monthly donors are. That’s allowed us to shift our mindset from simply asking for support to building relationships. We can now communicate in a more meaningful way, show the impact of each gift, and help supporters feel connected to the work they make possible.
The team continues to refine the monthly donor experience by exploring ways to bring supporters closer to the mission. This includes sharing stories and resources from individuals connected to the Foundation’s work. They also test and optimize campaigns around key moments like Blindness Awareness Month, using tools like the Studio brand kit to create more responsive, human-centered experiences.*
*Results reflect Foundation Fighting Blindness’s own campaign strategy and use of GoFundMe Pro’s technology, and may vary for other organizations.
Andreea and Chris’s GoFundMe Pro tips:
- Use source codes to understand which channels and campaigns drive results. This insight is especially valuable for marketing analysis and recurring donor growth.
- Use advanced filtering tools to uncover specific donor insights and answer detailed reporting or stewardship questions.
Intelligent Ask Amounts
Make smarter asks and predict donor behavior with AI and machine learning tools.
