Go beyond traditional P2P with community-powered fundraising

Donation forms
that perform

Get frictionless, high-converting forms to help turn website visits into gifts. Raise more and create meaningful connections with every click.1

Unmatched insights for every nonprofit

Fast, flexible, and proven.

Turn more visitors into supporters with embedded donation forms that optimize every website visit.

Make a difference GIVE NOW button example

Embedded

Let donors give directly from your website without needing to leave the page that inspired their generosity.

Progress meter

Built for speed

With 0.3-second load times and no-code updates, give visitors a better experience—all while reducing back-end work.

Customizable options example

Uniquely yours

Highlight your brand with custom design elements and branded donor flows.

Convert

Tested to convert

Maximize donations, minimize distractions, and keep donors focused every step of the way. Our forms can increase revenue by 28% per site per visitor.1

Make a difference GIVE NOW button example

Embedded

Let donors give directly from your website without needing to leave the page that inspired their generosity.

Progress meter

Built for speed

With 0.3-second load times and no-code updates, give visitors a better experience—all while reducing back-end work.

Customizable options example

Uniquely yours

Highlight your brand with custom design elements and branded donor flows.

Convert

Tested to convert

Maximize donations, minimize distractions, and keep donors focused every step of the way. Our forms can increase revenue by 28% per site per visitor.1

Embedded for ease.
Optimized for speed.

Custom-tailored

  • Our Intelligent Ask Amounts tool can personalize asks and increase revenue up to 7%.
  • Raise more with fee coverage prompts, recurring gift nudges, and abandoned cart reminders.
  • Let donors choose what their gift supports and who it honors with designations and tributes.
Recurring giving example

Experiences that convert

  • Improve the donor experience by letting them donate without ever leaving your site.
  • Offer a simplified, guided checkout flow that’s tested and built to convert and reduce drop-off.
  • Make it easy for visitors to donate from their phones with mobile-optimized checkout flows and one-click payments.
payment options customization example

Put your brand front and center

  • Brand your nonprofit donation forms with custom colors, logos, and design elements to match your website’s look and feel.
  • Invite donations from anywhere on your site with branded, inline entry points.
  • Enhance the checkout experience with your messaging, imagery, and animated nudges for recurring donations and fee coverage.
customizable recurring giving window example
Recurring giving example
payment options customization example
customizable recurring giving window example

The Studio embedded donation form has greatly improved the donation experience for our supporters, who have praised its modern look and ease of use.

Katherine Kneebone

Senior Manager of Operations & Database Management, Foundation for Women's Cancer

Frequently asked questions

  • What are embedded donation forms?

    Embedded donation forms offer a seamless checkout experience on your nonprofit’s website, enabling donors to contribute without leaving your page. This helps you capture more conversions from your top digital asset.

  • What are the benefits of using an embedded donation form?

    By reducing steps and distractions, embedded forms improve checkout completion. Our embedded donation forms allow donors to donate in as few as four steps, resulting in a 28% average increase in revenue per site visitor based on aggregated platform data; results vary.

  • Can I brand my nonprofit’s donation forms?

    Yes. Nonprofits can customize their embedded donation forms with their logo, brand colors, imagery, and more. They can also increase donor engagement with a configurable content panel built on three tested layouts, and even add multiple partner logos. Additional features, like pass-through parameters, allow for personalization based on donor actions.

    Animated nudges can also be customized with options from our icon library that match your brand colors, ensuring donors feel connected to your organization at every step.

  • What types of contact and donation form fields can I create?

    The minimum fields needed for a donation are: name, email, and zip code. Additional fields, such as full address, program designation, or custom questions, can be added as needed. Flexible post-checkout options let you choose whether these questions appear before or after a donation.

  • What security and scalability measures does GoFundMe Pro have in place?

    GoFundMe Pro builds security into the foundation of all our products and services.

    Our comprehensive approach includes governance, continuous scanning and monitoring, and robust infrastructure. Our dedicated team receives regular training to stay updated with the latest security practices and threats.

    We’re a PCI DDS Level 1 service provider that utilizes industry best practices like the OWASP Top 10. Payments are processed by third party payment processors. We use Cloudflare for protection and partner with Stripe, PayPal, and Coinbase for secure payments.

    Learn more about our security here.

Online donation
forms that perform

Learn how your nonprofit can raise more with optimized donation forms.

Request a demo
customizable options
customizable options