Fundraise smarter with GoFundMe Intelligence
GoFundMe Pro’s AI fundraising tools are trained on the world’s largest fundraising dataset, delivering up to a 7% lift in revenue.1
Data from millions of donors.
Insights for every nonprofit.
AI-powered. Mission-focused.
Whether you’re optimizing donation forms for each supporter, growing your recurring donation program, or responding to a crisis, GoFundMe Intelligence helps you drive meaningful results.
Screens shown are for illustrative purposes only and do not represent actual campaigns or results.
Unique for each donor
Provide personalized ask amounts, frequencies, and nudges for every donor who sees your donation forms.
Tailored to every goal
Choose your goals and let our AI-powered tools help you optimize with recurring giving, one-time donations, and more.
Proven with A/B testing
With unmatched data and testing, we ensure that every donor’s experience is optimized for your goals and effectiveness.
Protected with intelligence
Reduce fraud and chargebacks with AI-powered protection, informed by data from a global leader in fundraising and giving.
Unique for each donor
Provide personalized ask amounts, frequencies, and nudges for every donor who sees your donation forms.
Tailored to every goal
Choose your goals and let our AI-powered tools help you optimize with recurring giving, one-time donations, and more.
Proven with A/B testing
With unmatched data and testing, we ensure that every donor’s experience is optimized for your goals and effectiveness.
Protected with intelligence
Reduce fraud and chargebacks with AI-powered protection, informed by data from a global leader in fundraising and giving.
AI solutions built on better data
Intelligent Ask Amounts
- Predict amounts that donors are most likely to give, and tailor ask amounts for each individual.
- Whether you’re driving revenue, conversions, or recurring gifts, our AI tools can optimize your campaign for the goals that matter to you.
- Provide personalized ask amounts, gift frequencies, and nudges for your chosen goals. Recommendations are optional.
AI without the guesswork
- Design campaigns with pre-launch revenue and conversion projections.
- Get a quick view of campaign performance to see what’s on track and what needs attention.
- Keep teams updated with real-time insights on revenue, conversion rates, and recurring giving.
*Estimated impact based on historical platform data. Results vary by organization, audience, and campaign.
Transparency, control, & security
- Reduce fraud and chargebacks with AI-powered protection that’s informed by data from the largest giving community.
- Specific donor, campaign, and transaction data is not shared from one nonprofit to another.
- Whether it’s updating, accessing, or deleting their information, donors are in control. Read more about GoFundMe’s data privacy policies.
*Estimated impact based on historical platform data. Results vary by organization, audience, and campaign.
With Intelligent Ask Amounts, we can set even more ambitious goals without adding extra work for our teams and keeping the giving process as easy and fast for our donors as possible.
Sandie Taylor
Director of Digital, Dell Children's Foundation
Raise more with Intelligent Ask Amounts
Use machine learning to predict the optimal donation amount for each donor, allowing you to tailor your ask and reach your goals faster. Analysis shows Intelligent Ask Amounts drove up to 7% more revenue on average.
Potential annual lift
0
Intelligent Ask Amounts can lead to incremental growth in annual revenue.
Estimates shown are illustrative only and not guarantees. Actual results vary based on donor base, campaign design, and other factors.
Frequently asked questions
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How do we know that our Intelligent Ask Amounts tool increases the average donation size?
In the first year, we A/B tested our machine learning model with over 6M sessions across dozens of nonprofits of different sizes, causes, and giving volumes. During giving season 2024, Intelligent Ask Amounts drove a 4.5% increase in average donation revenue compared to campaigns not using Intelligent Ask Amounts.
Now, with the latest optimizations, we’re seeing an average 7% lift in donation revenue. Our model is proven to raise more—and it’s getting smarter every day through continuous testing, learning, and innovation. Individual results may vary.
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What data is being used to inform Intelligent Ask Amounts?
The data being used in GoFundMe Pro’s Intelligent Ask Amounts model is a combination of session data (e.g., device type), nonprofit data (e.g., historical campaign performance), GoFundMe platform data, and third-party census and population data. Learn how we measured the latest lifts.
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Is my donor’s or organization’s data being shared with other nonprofits?
No. Specific donor, campaign, and transaction data is not shared across nonprofits.
Any data about how a donor does (or does not) donate on your GoFundMe Pro pages will inform our insights and enable better predictions, but that data is not accessible to any other nonprofits.
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How does GoFundMe Pro’s Intelligent Ask Amounts tool compare to tools on other platforms like FundraiseUp and Funraise?
- Intelligent Ask Amounts adjusts donation asks, nudges, and other visual elements based on the goals you set—like maximizing conversion or recurring giving. Other platform’s suggested amounts, nudges, and other visual elements focus on revenue, with separate features to support conversion.
- Intelligent Ask Amounts is trained on an extensive consumer dataset on GoFundMe and fine-tuned for GoFundMe Pro nonprofits.
- We publish controlled A/B test methodology and results that isolate the impact of Intelligent Ask Amounts on donation behavior across millions of nonprofit giving sessions. Other platforms may share performance figures through client case studies, but they do not publish platform-wide A/B test results or disclose testing methodologies. Visit our research hub to learn more.
Get started with GoFundMe Intelligence
Take advantage of AI-powered tools backed by insights from tgiving community of 200M.
