University of Nebraska Foundation’s annual campaign sees a 28% increase in gifts with GoFundMe Pro’s tools
Mission
To grow relationships and resources that enable University of Nebraska to change lives and save lives
Challenge
Manage a complex annual campaign across multiple university campuses
Solution
Leverage GoFundMe Pro’s Campaign Studio to grow its annual campaign year over year, with design flexibility, customization, and a streamlined donor experience
“GoFundMe Pro has allowed us to do so much more for our campus partners, with a tool that is better suited to meet their goals.”
– Derek Dillon, Director of Digital Marketing
Results from the annual sock campaigns on Studio*:
13% more
raised year over year
28% increase
in gifts year over year
*Based on 2024-2025 GoFundMe Pro data
Managing a complex annual campaign across multiple campuses
University of Nebraska Foundation’s annual campaigns team manages a unique and complex operation that serves four campuses (in addition to Nebraska Medicine): University of Nebraska at Kearney, University of Nebraska Omaha, University of Nebraska–Lincoln, and University of Nebraska Medical Center. Their efforts include key initiatives such as the annual sock campaigns, which support scholarship funds and other student needs by enticing donors with exclusive, branded socks.
The multi-campus nature of the campaign requires extensive internal collaboration among campus directors, assistant directors, and the marketing team for effective management.
Streamlined donor experience drives impressive results
Looking for more customization and design flexibility, the Foundation team adopted Campaign Studio, resulting in a significant improvement in their campaign experience. Specifically, Campaign Studio offers the option to include a program designation drop-down so donors can select their designated fund before completing checkout.
Our campus partners mentioned how much better these new Studio campaigns look compared to years past. There are a bunch of different flourishes that we added to make it more appealing for our donors and campus partners.
The Foundation made giving significantly easier and more streamlined for donors, and the results were impressive for the sock campaigns. The enhanced donation flow and design choices led to a 28% increase in gifts and 13% increase in year-over-year fundraising.
Continuous optimization to achieve fundraising goals
The Foundation is continuously seeking ways to improve. During the most recent giving season, the team conducted an A/B test with GoFundMe Pro’s AI-powered ask amounts, Intelligent Ask Amounts. The test reached only a small cohort of donors, but the team is excited to continue iterating and testing to bring optimizations to more of their campaigns. *.
*Results reflect University of Nebraska Foundation’s campaign strategy and may vary for other organizations.
Derek’s GoFundMe Pro tips:
- Offer donors multiple giving opportunities on a page so a “Give now” button is always within reach.
- Tap into every tool available, from copy to visuals, to make your campaign dynamic and visually appealing.
Intelligent Ask Amounts
Make smarter asks and predict donor behavior with AI and machine learning tools.
