Hope for Haiti utilizes GoFundMe Pro’s Giving Cart to enable more giving from every appeal
Mission
To improve the quality of life for the Haitian people, particularly women and children
Challenge
Giving donors new and innovative ways to show support and connect with the mission of the organization
Solution
With Studio and Giving Cart, Hope for Haiti increased the number of gifts without fatiguing donors and deepened their connection with the mission
“We were really intrigued by the psychology behind Giving Cart and Intelligent Ask Amounts. By making it easy for our donors to give in multiple ways in a single checkout and motivating them to action through the potential impact of their dollars, we’ve deepened the connection to our mission impact and have seen an increase in the number of donations.”
– Taylor Hebble, Chief Development Officer
Expected results with Giving Cart (based on GoFundMe Pro testing):
Donors who contribute
multiple gifts
add three on average
17% of donors
choose to donate multiple gifts on average
Donations with
multiple gifts
are twice as high as those of single-gift donations on average
Connecting donors to the impact of a gift
Since joining the GoFundMe Pro community in 2017, Hope for Haiti has been a proactive early adopter of GoFundMe Pro’s product offerings, continuously innovating its fundraising strategy. The fundraising team eagerly participates in early testing phases and contributes to the development of the GoFundMe Pro platform, showing a strong commitment to leveraging new tools for impactful fundraising.
Hope for Haiti is deeply entrenched in the GoFundMe Pro ecosystem. We want to stay ahead of our donors’ needs and continue to raise the bar on our fundraising strategy. Without GoFundMe Pro, we would not be where we are today.
Using Studio, Hope for Haiti quickly created a visually engaging campaign that aligned with its brand and website, all without the need for coding expertise. Additionally, they integrated GoFundMe Pro’s new Giving Cart feature which Taylor likens to adding items at a grocery checkout line. This feature allows donors to select multiple items to support, creating a personalized “philanthropic shopping” experience where donors can choose exactly how and what they want to contribute.
Making the most out of each moment of generosity
Knowing how prevalent donor fatigue is, Hope for Haiti wanted a new way to appeal to donors without making them feel like they’re constantly being asked for money.
Because of Giving Cart’s streamlined approach, we can consolidate donation opportunities and package them into meaningful, flexible giving options that resonate deeply with our supporters. This reduces the need for frequent asks, minimizing donor fatigue and fostering a more positive, lasting relationship with our supporters.
GoFundMe Pro testing shows that enabling Giving Cart leads to 17% more donors opting to make multiple donations, and donations with multiple gifts are twice that of single-gift contributions. This increase means Hope for Haiti can amplify its impact on the ground in Haiti.
Just a few months into the campaign, Hope for Haiti is on track with its goals. As Taylor notes, “Giving levels have risen, and the campaign is exactly where I would have expected us to be at this point in time.”
