All Hands and Hearts increases YOY donation volume by 1,181% with GoFundMe Pro and Community Boost
Mission
Provide community-inspired, volunteer-powered disaster relief
Challenge
Improve digital fundraising efforts to engage the right audience and provide more support for rapid-response campaigns during disasters
Solution
GoFundMe Pro’s fundraising technology and Community Boost’s digital marketing expertise helped All Hands and Hearts increase total donation volume, average return on ad spend, and volunteer participation year over year
“GoFundMe Pro has been a critical partner in our disaster relief efforts. Their platform enables us to launch campaigns quickly and reach supporters in real-time, allowing us to respond faster and more effectively when communities need it most.”
– Heidi Dubreuil, Director of Sustainable Giving Strategy & Partnerships at All Hands and Hearts
Digital fundraising growth year-over-year:
1,181% increase
in total donation value
200% increase
in volunteer applications
2.41x
average return on ad spend across all campaigns
All Hands and Hearts (AHAH) needed a way to balance its rapid-response disaster relief campaigns with digital fundraising that was effectively reaching the right audience of supporters and potential volunteers. With digital trends constantly evolving, the AHAH team recognized the need to stay on top of social media trends, new ad formats, and shifting donor behavior. All of this called for an advanced, data-driven approach to fundraising.
A powerful emergency fundraising campaign strategy
To be prepared to react quickly whenever a disaster or emergency strikes, AHAH created an evergreen Disaster Relief Fund using GoFundMe Pro’s campaign builder, Studio. Studio’s customization, no-code capabilities, and fast page speeds made it the ideal tool to save the internal team time and simplify the giving experience for donors.
AHAH also partnered with Community Boost, a nonprofit digital marketing agency, to polish its campaigns and get in front of the right people. The Community Boost team prepared ad variations in advance across Google and Meta, so it could launch as soon as a disaster arose. The call to action (CTA) for each ad linked directly to the Disaster Relief Fund.
GoFundMe Pro’s landing pages have been a game-changer for the campaigns we run. They’re built to convert, easy to design, and optimized for donor action. It’s a critical part of our strategy when it comes to turning interest into impact.
When the devastating Category 4 Hurricane Helene made landfall, AHAH had everything in place to act quickly, provide critical support to disaster-affected families, and mobilize more volunteers. The data-driven digital strategy was its most successful emergency fundraising campaign to date, resulting in:
$162,579
raised in one month
5x
return on ad spend
1,190
donations
Long-term donor engagement strategy
Due to the unpredictability of natural disasters, AHAH’s shift to a proactive model will help it focus on keeping donors engaged year-round for steady, long-term support. The results are already proving this approach is working, with a 1,181% increase in total donation value, a 200% increase in volunteer applications, and a 2.41x average return on ad spend across all campaigns year over year.
AHAH is positioned for even greater success in the years ahead, showing that a well-rounded strategy isn’t just about raising more but being prepared to serve more communities when they need it most. This long-term strategy will help build a strong foundation of engaged supporters through:
- Consistent storytelling & branding: Solidifying AHAH as the trusted leader in disaster relief and maintaining donor engagement between crises.
- Multi-channel engagement: Creating a seamless donor journey across channels through the use of Meta ads, Google Ad Grants, email marketing, and website optimization.
- Recurring donor cultivation: Identifying and nurturing donors most likely to convert into long-term supporters.
